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The Olympic cauldron in the Tuileries Gardens, a true Olympic phenomenon

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2 months ago

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Since it was revealed to the world on Friday July 26 during the opening ceremony of the 2024 Olympic Games, the cauldron installed in the Tuileries Gardens has been ” Victim of his own success “Inscribed in history, it is already the pride of France.

The comments are complimentary, the children’s eyes are shining and the heat that is falling on Tuesday July 30 on the Tuileries Gardens, near the Louvre Museum, has not discouraged the curious.

Topped with its huge ball in the middle of the large round pool, since it was “ignited” by the legends of French sport Marie-José Perec et Teddy Rinerthe cauldron and its Olympic flame attract hundreds of people every quarter of an hour, at least 10,000 per day.

« A 100% electric flame, without fuel thanks to EDF, made of water and light “, specify the organizers; installed in a garden dating from Catherine de Medici, in the 16th century, and entirely redesigned in the following century by Le Nôtre.

The emblem of the Olympic Games

Venues are currently open between 9am and 5pm UTC. While the first 100,000 free tickets were sold out in less than 48 hours, the new slots opened by the IOC each morning are already being snapped up. This is an incredible idea “, sighs a tourist from Vilnius, Lithuania, who is experiencing his first Olympic Games.

To compete in the heart of the French capital is great. I think it’s the first time this has happened, and to put the basin in such an accessible and beautiful place is moving.

Before reaching the basin, mobile phone in hand to show their e-ticket, the public takes advantage of the trees to shelter from the ravaging sun, often with a spray bottle in their pocket. Next to it, kids throw themselves under jets of water to cool off. It’s a pride for me to see so many people gathered here. Everything is super well organized. “, says a Parisian woman. ” The cauldron is the emblem of the Olympic Games and it is very good that it is visible in a place other than a stadium. That way, everyone can enjoy it. “, underlines a young man from Agen, who has lived in the capital for ten years.

Just at the end of the Tuileries Gardens, almost every evening, thousands of people gather to watch the cauldron rise into the sky as the sun sets over Paris. It rises 60 m from the ground until midnight UT. It is then visible from several hundred meters around. In Brazil, during the Olympic Games in Rio in 2016it was the sunset that served as a nighttime spectacle along the famous Copacabana beach. Each edition of the Games has its symbol.

The city of Paris, France and balloons

Mathieu Lehanneur, designer of the basin, explained that his ” flame ring ” 7 m in diameter, topped with a gigantic balloon 30 m high and 22 m in diameter, was none other than a tribute to the first flight in a gas balloon filled with hydrogen. It had been carried out a few years before the Revolution, in December 1783, by two of its French inventors: the physicist Jacques Charles and one of the two Robert brothers. The takeoff had taken place in the same Tuileries garden.

To rise into the sky like a bird was an old dream for humanity, undoubtedly shared in the four parts of the world, and in any case by Leonardo da Vinci or Bartolomeu Lourenço de Gusmao. Just before the feats of the Charles-Robert tandem, other first great exploits in aerostatic flight, well documented, took place here.

The Montgolfier brothers, originally from Ardèche, began in 1782 ” experiments around a piece of fabric inflated by a fire of wool and wet straw “, as The Palace of Versailles website tells the story. And in Annonay, ” a demonstration gets them noticed by the Royal Academy of Sciences ” The two inventors were then called upon to repeat their tests in Paris, which they managed to do in full view of everyone and in a spectacular manner.

On September 19, 1783, in the forecourt of the Palace of Versailles, in front of King Louis XVI in particular, a sheep, a duck and a rooster took their places in the machine of Étienne and Joseph Montgolfier, before taking off in a non-captive flight, without being held by a rope. They rose to 600 m. Damaged, the balloon came back down a few minutes later and finally landed, more than three kilometers away, in the Vaucresson woods. The animals were then recovered safe and sound and joined the royal menagerie.

It was the Metz physicist Jean-François Pilâtre de Rozier who recovered these animals, and it was he who took their place, between October and November 1783, notably for a demonstration unpublished in the park of the Château de la Muette, with the Marquis d’Arlandes and in front of the dauphin. The wind helping, they will finish their epic far away, after having enjoyed an unprecedented view of Paris, landing quietly ” in the countryside, beyond the new boulevard, opposite the Croulebarbe mill ».

The Gambetta hot air balloon getaway

These exploits were to launch a real craze, traces of which can still be found today with this Olympic cauldron, or for example in Ardèche. In Pas-de-Calais there is also the Blanchard column, for the crossing of the Channel.

All these adventures above all foreshadowed a little-known political event, which was to occur in 1870 in the capital, following the defeat at Sedan, after the fall of the Second Empire and the proclamation of the Third French Republic. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

On October 7, a certain Léon Gambetta, Minister of the Interior of the provisional government, put into practice a novel by Jules Verne, Five weeks in a Balloonand perhaps also inspired by the American Northern general Ulysses Grant, from the American Civil War, we can read in this column of the Figaro. While the Prussian army besieged the capital, blocking roads and waterways, he left Paris by balloon, taking off from the hill of Montmartre, where his machine was made. He reached Tours, the city from where the “resistance” would be organized.

The scene is immortalized in the Monument to the balloon aeronauts of the siege of Paris, to the heroes of the post office, telegraphs and railwaysinaugurated two years after the death of its sculptor, at the beginning of the 20th century. The latter was none other than Auguste Bartholdi, the father of Liberty. His work has now disappeared; it was melted down by Vichy.

The mayor of Paris, Anne Hidalgo, suggested on Monday July 29th to our colleagues at France Bleu that the Olympic cauldron could well be kept after the end of the Games. In my wildest dreams I wish she would stay “, also confides Mathieu Lehanneur.

The Eiffel Tower, installed for the 1889 World’s Fair by a good acquaintance of Bartholdi, namely Gustave Eiffel, was to disappear, and was finally redesigned to last, before becoming the number one symbol of the capital and of all of France, like later the Atomium in Brussels. So, if lightning permitswhy the basin of JO 2024 would not stay?

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Also read: 2024 Olympic Games program and calendar

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SPORTS

How Sponsorships and Betting Platforms Are Boosting the NFL

Published

2 weeks ago

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September 3, 2024

By

The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

How Sponsorships and Betting Platforms Are Boosting the NFL

Published

3 weeks ago

on

August 31, 2024

By

The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

Is Rafa Nadal the best tennis player in history after adding a new Australian Open 2022?

Published

3 weeks ago

on

August 27, 2024

By

Rafa Nadal made history at the Australian Open after beating Medvedev in a 2022 Australian Open final to remember. The Balearic tennis player, who came to the tournament with many doubts after his physical problems in his left foot, showed -once again- the courage he treasures and was able to turn the match around against a Daniil Medvedev who went up two sets …and that seemed to fly straight to his first Australian Open. Nothing is further from reality. And it is that Rafael Nadal did not lose focus and helped by greater efficiency in the first service and a much deeper and more accurate ‘drive’ managed to turn the score around and beat the Russian in an epic final of more than five hours. Nadal was crowned the new king of the Australian Open. Nadal repeated the success of 2009. Nadal confirmed himself as a great legend.

Nadal, king of the Australian Open 2022

After the resounding absence of Novak Djokovic, Rafa Nadal began his career against the American Marcos Giron, whom he easily beat in three sets, as well as his next rival, the German Hanfmann. His first major clash at the 2022 Australian Open was the one in which he faced the Russian Khachanov in round of 16, against whom he lost his first set of the tournament to finally win 6-3, 6-2, 3-6 and 6-1 . In the quarterfinals, Rafa Nadal also suffered to defeat Frenchman Mannarino, especially after a first set that ended in a tie break of up to 28 minutes. And in rooms Denis Shapovalov. Eye. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

From weighing retirement to rising as the best

The aggressive game of the Canadian, one of the tennis players called to dominate world tennis in the coming years, put the Balearic against the ropes and was able to overcome a deficit of two sets down. However, Nadal recovered and reached the semifinals, where he also dismantled the ‘bombardier’ ​​Mario Berrettini (another who is very strong on the circuit).

Nadal is left alone in the Olympus of tennis

The Australian Open final against Daniiel Medvedev was another story. Major words, maximum demand and extreme suffering. This time the Russian put aside his most controversial side (against Tsitsipas Medvedev he called the referee stupid) and based on ‘aces’ and crossed backhands he put Rafa Nadal, one of the most talented tennis players of the Open era, on the ropes. .if not the largest in history. Of course, the Balearic pulled pride and got an epic comeback.

Nadal, better than Federer and Djokovic?

Nadal’s triumph at the 2022 Australian Open has allowed him to add his 21st Grand Slam title, thus undoing the equality that prevailed between Novak Djokovic, Roger Federer and the Balearic himself at the world tennis scepter. As if that were not enough, Rafa Nadal has another 36 Masters 1000 titles, in addition to 5 Davis Cups and 2 Olympic gold medals (one single and one in doubles). Taking these numbers into account, do you think Rafael Nadal is the best tennis player in history?

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
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