Search for the sleeve sponsor. Dynamo Dresden criticizes the DFB for not being able to close the financial gap.
Dresden – Due to the end of the contract on June 30th between the DFB and league sponsor bwin, all third division clubs are currently missing 176,000 euros in their coffers – that’s what the league partnership brought in in the year. The association has not found a new one. The clubs are now on their own to close this gap. Not an easy task, says Dynamo’s finance director Stephan Zimmermann.
bwin has disappeared from the sleeve of the third division team (seen on the left on the jersey of Dresden’s Jakob Lemmer). The betting provider’s contract with the DFB expired on June 30. © Lutz Hentschel
“It’s not that surprising,” says the 37-year-old.
“We were informed in February that the contract was expiring.”
What is surprising, however, is that the world’s largest sports association had not managed to land a new one by the end of July.
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“We were informed of this at an extraordinary manager meeting, which was very short notice. In addition, all clubs were able to state the planned amount in their registration documents. The DFB has not said how the shortfall will be covered,” said Zimmermann.
At the insistence of the clubs, they are now allowed to at least find their own sleeve sponsor – for this season, as the DFB wants to have found a new one for the entire league by the start of the 2025/26 season. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>
Dynamo will initially wear the third division logo on the sleeve
Dynamo’s finance director Stephan Zimmermann and his colleagues are looking for a new sleeve sponsor to offset the loss of 176,000 euros. © Lutz Hentschel
“We will now try to find a sleeve sponsor to at least partially close this gap. A six-figure sum would be nice. At bwin, it was not just the sleeve, because they also had other advertising spaces such as the substitution board or perimeter advertising. In cooperation with our marketer Sportfive, we will also approach our own sponsors again to ask whether existing partners would like to expand their commitment,” said Zimmermann.
But this will not be a task that takes two or three days; it will take time.
Until then, Dynamo will play with the third division logo on the sleeve.
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“And then there’s the fact that our jerseys are already flocked, and changing that would cost extra money. But it would be important to get a sleeve sponsor quickly.”
2024-08-06 03:58:00
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