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How football fuels nationalism – Archysport

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A few hours earlier, I was sitting on my neighbor’s couch. Italy versus Croatia, a group match. She only switched on the TV because I was there and had a goal: to find the football enthusiasm on the streets, at the motorcade. “When I see these jerseys, this nationality on display, it all bothers me,” she says. “Too many emotional men in one place.” That can’t lead to anything good.

Now I think: Yes, yes. I see Moira in her Italian top and she seems to be having fun. Her cousin Tresi is driving the car calmly through the traffic in Offenbach.

Nationalistic gestures, hatred against other nations, that’s also part of this European Championship. I have that in my head, even though everyone around me is honking, honking, honking. But there’s another side too. Thousands of people have a huge party every day. Scots help old grannies across the street. English people feel at home in Frankfurt’s train station district. And there’s Moira and Tresi.

I see green-white-red

We are now driving under Italian flags that the revelers have stretched across the street. I look out of the car window at happy faces and dancing people, and in between I only see green, white and red when another flag is gently lowered over the car. The research can continue like this. Trigger warning: things will turn out differently.

When I get in, the two cousins ​​Moira and Tresi have been on the road for half an hour. They have to get on to the next party right away. Moira briefly recaps the game. “Catastrophe, catastrophe – and 30 seconds before the end, booooom!” Italy advances. Near-death experience.

You would like to listen to the two of them for longer. But they really have to go now. Words of comfort. “The motorcade will go on for at least another three hours.” Three minutes later I’m standing on the street. In the meantime, the Italians have brought an Ape with speakers up. A woman sings Italian songs, everyone dances, I join in a little. Then I get on my bike.

On a wild ride: fans celebrate their team’s victory.Maximilian von Lachner

The Turks celebrate every victory even louder than the Italians, as if they had already won the European Championship. Especially in Offenbach. I want to see that. Two days later, a group match between the Czech Republic and Turkey. I am standing with the photographer on Offenbach’s market square. It is quiet. An Albanian is circling the block. I go into a kebab shop where the game is on. Extra time, the score is 2:1 for Turkey. “Do you know if there will be a parade today?” I ask. He says: “Yes, yes, just wait, it will be full soon.”

A few minutes later, a Mercedes with a flag races down Berliner Strasse. A BMW at a traffic light, more and more cars turn onto Berliner Strasse. Honking, flag waving, open tops. From one minute to the next, everything is red.

Honking and loud music

Cars turn from the market square into Bieberer Strasse. Honking, honking, honking, it’s unbelievably loud. Döddöddöddöddöddöddödöd. The smell of exhaust fumes is in the air. The drivers lean out of the windows. Nobody gets out.

A woman waves a Turkish flag from the open roof. We are allowed to get in and plop down on the cream-colored seats. “Hello!” says Melek in greeting. Mustafa Yıldızdoğan’s song “Ölürüm Türkiyem” booms from the speakers. So loud that you can’t understand anything else. “Ölürüm Türkiye’m, ölürüm Türkiye’m. Hey, hey, hey, hey, hey.”

“You’ll just have to live with that now,” says Melek. The idea behind a motorcade is to be loud together. Better to have a little too much of everything than a little too little of everything.

“Ölürüm Türkiyem” plays on a continuous loop in the car.Maximilian von Lachner

Melek swaps places with the photographer and asks him to take photos from the roof. “Are you afraid of heights, Mäxelton? Come on.” Mäxelton, whose real name is Maximilian, is allowed to stand on the cream-colored seats for once – with shoes on. “Is he allowed to do that, Levo?” asks Melek. “Yes.” “Aren’t we hospitable? He loves his car,” says Melek.

In the back, Melek is fiddling with a Turkish flag and wrapping it around her body. Levent, her husband, has put on her Turkish jersey. She is wearing a German bracelet on her wrist. “I am integrated,” she says, without me asking.

Outside, flags are being waved, greetings are being exchanged, Levent is leaning out of the window. It is getting warmer in the car. Heated engines are all around us and tempers are heated.

Heart of the parade: cars on Bieberer Straße in OffenbachMaximilian von Lachner

We drive around, the windows are opened, the Turkish flags that are clipped on have to be sacrificed, they don’t stay up when the window is open. The police are standing on the road and give the photographer a sign that he shouldn’t ride standing up – he should sit down. “That wouldn’t have happened in Turkey,” says Melek. “But we’re not in Turkey, honey,” says Levent.

Stop at the gas station

She leans back in her cream-colored seat and says to me: “Oh, he’s the biggest German anyway.” I don’t really know what that means. Then she waves the flag again. How peaceful everything is, she says. “There’s more going on in Hanau.”

So we drive to Hanau. Levent turns smoothly at the next traffic light. He is a good driver, which is because he drives Uber twelve hours a day. The next day he has to get up at five o’clock. Nevertheless, he does his rounds for Turkey in the evening. We stop briefly at the gas station. Melek jumps out and gets Fanta, Coke and Spezi. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

We drive onto the motorway, windows open, “Ölürüm Türkiye’m” is turned up. “What kind of song is that?” I ask. “A homeland song, it’s especially popular among German Turks because people are very homesick,” says Levent. Melek translates one line: Turkey, I would die for you.

That’s a statement. I later found out that the Turkish association had suggested this song to the European Football Association UEFA. It was supposed to serve as the musical accompaniment for the Turkish team. It was rejected because the right-wing extremist ruling party MHP uses the music and sympathy of the musician Yıldızdoğan. He once had a close relationship with the party’s founder, the neo-fascist and racist Alparslan Türkeş.

Honking and waving flags: traffic jam in front of the roundabout in HanauMaximilian von Lachner

Back into the wind. 15 minutes, we’ll soon be in Hanau. A few quick questions about the Turkish national team. Favorite player? “Arda Güler,” says Levent, who plays for Real Madrid. Melek joins in. “And we want to win the European Championships.”

Levent: “When did we win the European Championship, honey? Never. When were we in the semi-finals? Once. We were knocked out early in the last European Championship.”

Off the highway. Melek steers Levent towards the roundabout. We took a wrong turn somewhere. We have to do a “Turkish turn”, a U-turn.

Something is released

We’re driving towards a roundabout, I look out the window. Honking, convertibles with women waving flags. Melek leans out the window again and makes the wolf salute with her fingers. He looks like the silent fox that my Latin teacher made. Levent does the same. We’re stuck in the roundabout. Melek gets out, runs to the middle of the roundabout and takes a video. The photographer gets out too. It’s now one o’clock, two hours after the end of the game.

I look out the window and see more flags and more wolf salutes. Something is being released here, many emotions, desire, frustration, joy, love for Turkey, it’s hard to define. Football is mixed with patriotism here. Or is it nationalism?

“Grey wolves,” “right-wing extremists,” that’s what pops into my head. Because the salute is the identifying symbol of this right-wing extremist group. But one sentence from Melek also stuck in my mind: “Everyone can be who they want to be.”

Sillstand: This is not about making quick progress.Maximilian von Lachner

I am now alone in the car with Levent. He talks about his home village in Turkey, which he visits every year. He brings nutcrackers from Aldi. “The most popular chocolate in Turkey,” he says. He tries to maintain his ties to Turkey and feels at home here and there.

Levent wants to go home soon, he has to get up at five o’clock. We collect the others and drive back to Offenbach. It’s almost half past one. Melek asks if we want to eat another kebab. I’m too tired. Probably not.

The two of them let me out at a traffic light – with many impressions in my head and a few questions.

Because I can’t stop thinking about it, I call Melek two days later. “Why did you do that salute?” I ask. It’s just a greeting, she says. She has never heard of the Grey Wolves. “That’s not a Turkish Hitler salute,” she says. She has nothing to do with people like that. Every second person does that salute, and there are many patriotic Turks who do it. A few days later, on July 2, Turkish national player Merih Demiral will do the wolf salute after the Austria game.

At this point I have to say: My research is a sample, I could have been riding in completely different cars – but I would probably have seen the greeting from a distance.

This text comes from the Frankfurter Allgemeine Sonntagszeitung.

I call Ismail Küpeli, who researches nationalism, racism and anti-Semitism at the Ruhr University in Bochum. It is true that the symbol has become normalized, he says in response to my observations. Nevertheless, it can clearly be traced back to the Grey Wolves. “You can also tell by how Kurds and Alevis react to it.” It is a provocation, a hostile act towards others.

Nevertheless, the symbol is still visible. “The Grey Wolves are effectively involved in government power in Turkey through the MHP. This movement is politically established in Turkey.” That is why it is not a big question in Turkish society to display the symbol. There is also a tendency towards acceptance among German Turks.

“But the more public people are, the more responsibility you have to take.” By this he means the Turkish national player. It should be known that it is a symbol of the Grey Wolves, says Küpeli. The Alevi community had criticized the fact that July 2 was the anniversary of the Sivas pogrom – in 1993 a mob of Islamists and Grey Wolves set fire to a hotel where intellectuals were staying who wanted to attend an Alevi celebration, and 37 died. These symbols of the Grey Wolves were also shown there, it was said. “It shows that you belong to a certain scene. You say: We are Turks. But we are not just Turks, we are nationalist Turks,” says Küpeli.

At the end of my journey I think of my neighbour and her objections, too much nationalism, too many emotions. The European Championships not only bring joy, but also facts that we don’t usually see.

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How Sponsorships and Betting Platforms Are Boosting the NFL

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The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

How Sponsorships and Betting Platforms Are Boosting the NFL

Published

on

By

The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

Is Rafa Nadal the best tennis player in history after adding a new Australian Open 2022?

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Rafa Nadal made history at the Australian Open after beating Medvedev in a 2022 Australian Open final to remember. The Balearic tennis player, who came to the tournament with many doubts after his physical problems in his left foot, showed -once again- the courage he treasures and was able to turn the match around against a Daniil Medvedev who went up two sets …and that seemed to fly straight to his first Australian Open. Nothing is further from reality. And it is that Rafael Nadal did not lose focus and helped by greater efficiency in the first service and a much deeper and more accurate ‘drive’ managed to turn the score around and beat the Russian in an epic final of more than five hours. Nadal was crowned the new king of the Australian Open. Nadal repeated the success of 2009. Nadal confirmed himself as a great legend.

Nadal, king of the Australian Open 2022

After the resounding absence of Novak Djokovic, Rafa Nadal began his career against the American Marcos Giron, whom he easily beat in three sets, as well as his next rival, the German Hanfmann. His first major clash at the 2022 Australian Open was the one in which he faced the Russian Khachanov in round of 16, against whom he lost his first set of the tournament to finally win 6-3, 6-2, 3-6 and 6-1 . In the quarterfinals, Rafa Nadal also suffered to defeat Frenchman Mannarino, especially after a first set that ended in a tie break of up to 28 minutes. And in rooms Denis Shapovalov. Eye. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

From weighing retirement to rising as the best

The aggressive game of the Canadian, one of the tennis players called to dominate world tennis in the coming years, put the Balearic against the ropes and was able to overcome a deficit of two sets down. However, Nadal recovered and reached the semifinals, where he also dismantled the ‘bombardier’ ​​Mario Berrettini (another who is very strong on the circuit).

Nadal is left alone in the Olympus of tennis

The Australian Open final against Daniiel Medvedev was another story. Major words, maximum demand and extreme suffering. This time the Russian put aside his most controversial side (against Tsitsipas Medvedev he called the referee stupid) and based on ‘aces’ and crossed backhands he put Rafa Nadal, one of the most talented tennis players of the Open era, on the ropes. .if not the largest in history. Of course, the Balearic pulled pride and got an epic comeback.

Nadal, better than Federer and Djokovic?

Nadal’s triumph at the 2022 Australian Open has allowed him to add his 21st Grand Slam title, thus undoing the equality that prevailed between Novak Djokovic, Roger Federer and the Balearic himself at the world tennis scepter. As if that were not enough, Rafa Nadal has another 36 Masters 1000 titles, in addition to 5 Davis Cups and 2 Olympic gold medals (one single and one in doubles). Taking these numbers into account, do you think Rafael Nadal is the best tennis player in history?

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
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