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Roger Federer Continues to Make Waves, On Brand’s Youth Strategy Shaped by His Influence

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Roger Federer with his wife Mirka.Image: www.imago-images.de

During his visit to Wimbledon, Roger Federer was rarely seen in the audience. Nevertheless, his influence continues to grow. This is demonstrated, among other things, by the youth strategy of the On brand, in which Federer is involved.

08.07.2024, 06:0808.07.2024, 07:44

Simon Häring, Wimbledon / ch media

When Roger Federer said a tearful farewell to the tour, he promised not to become “a ghost or a stranger” in the tennis circus. So far, the 42-year-old has kept his word. At the request of his children, he also visited Wimbledon several days this week, where he is still the record winner in the men’s singles with eight victories.

Federer was absent from Murray’s farewell

However, Federer was rarely seen on the sidelines. He was absent from Andy Murray’s farewell on Centre Court on Thursday because he had other commitments, as he told the American TV channel ESPN the following day.

Federer with his parents in Wimbledon. Image: www.imago-images.de

Roger Federer is an advertising representative for a dozen companies, including On, where he has been a partner since 2018. Founded in 2010, On initially only produced running shoes, followed by the first clothing collection in 2016. The billion-dollar company is now present in 60 countries: in the USA, Germany, Japan, China, Vietnam, Australia and Brazil.

When Federer returned to Doha in March 2021, 14 months after knee surgery, he wore the first tennis shoe made in Switzerland. He himself had been involved in its development. There are now several models that are also available for sale.

Federer is an advertising medium for the company «On.Image: www.imago-images.de

The fact that in March 2023 On signed the number 1 player in women’s tennis, Iga Swiatek from Poland, also shows how strategically On is shaping its entry into the tennis circuit. With the American Ben Shelton, On also signed a player who is considered one of the faces of the future. At the end of last year, the 21-year-old played in the semifinals of the US Open in Arthur Ashe Stadium against Novak Djokovic wearing a Swiss shoe. And thus on the biggest stage in the tennis circuit

First the stars, now the starlets

The signing of Swiatek and Shelton, and shortly afterwards of 17-year-old Brazilian Joao Fonseca, can certainly be seen as a challenge to the competition that has been at home in tennis for decades. “We wanted to make a statement,” explains Feliciano Robayna.

Although the man from Panama has been working at On for almost seven years, he has only been responsible for the tennis program since last August. And with him, the strategy has also fundamentally changed. Since mid-May alone, On has signed four more players.

Flavio Cobolli is also a face of «On». Image: keystone

At 22, the Italian Flavio Cobolli is the oldest. They also got three other tennis diamonds from all over the world: Yeri Hong (13) from Korea is the best in her year. The 16-year-old German Julia Stusek lives and trains in Switzerland at the TC Froburg in Trimbach, where her father works as a coach. Her mother is the Czech Petra Holubova, who was once number 132 in the world. At just 14, Stusek, who competes in the junior women’s table at Wimbledon, was already one of the 1000 best in the world. She is coached by Melanie Molitor, the mother of Martina Hingis.

Talents that «electrify»

The fourth member of the jewel collection is the Moroccan Reda Bennani. Currently number 17 in the junior world, the 17-year-old is currently playing in the junior tournament in Wimbledon, but has also been able to play in the qualification twice at the Masters tournament in Madrid and in the spring at his home tournament in Marrakesh.

Julia Stusek is also part of the “On family”. Image: www.imago-images.de READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Unfortunately, such talents are not yet to be found in Switzerland. But Robayna says: “We are very proud of our roots and we nurture them.” If a Swiss person embodies the values ​​we are looking for, “we would be happy to support him or her.” It is not just talent that is important, but also work ethic and charisma.

Robayna tells CH Media: “We want fresh faces who will electrify tennis with their game and their personality.” And he also says frankly that the origin of the talents is no coincidence. “We look in every corner of the world for talents who can inspire entire generations.” And with whom On can ideally open up new markets.

Federer «particularly committed»

Although his focus is on developing new products for athletes, On said when asked, the Zurich-based company would not have established itself in tennis so quickly and so sustainably without Federer. As a face, ambassador and shareholder, he provided access to Iga Swiatek and Ben Shelton, who is also under contract with his agency Team 8.

Sponsorship is part of athlete management, but Federer is “particularly committed” to “supporting the next generation of tennis players,” says Robayana. 20-time Grand Slam winners Flavio Cobolli, Yeri Hong, Julia Stusek and Joao Fonseca are all on hand to offer advice and support. The warehouse is filled with diamonds. Now On and Federer are helping to polish them into jewels.

This is how the Nati will be received in Zurich after the European Championship exit

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This is how the Nati will be received in Zurich after the European Championship exit

Great interest: More than 1000 fans are waiting for the national team in Zurich.

those: keystone / ennio leanza

The Swiss national team is home – this is how they were welcomed

Video: watson

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After Turkey’s defeat against the Netherlands, Berlin experienced a restless night. But Turkish fans already made headlines in the stadium with the controversial “wolf salute”.

After beating Austria in the round of 16, Turkey faced the Netherlands in yesterday’s quarter-finals. Turkey was leading 1-0 for 70 minutes and could dream of reaching the semi-finals before the “Oranje” turned the game around with two goals in the 70th and 76th minutes. The dream was over and the frustration was great. After the elimination, there were riots in various places in Berlin.

2024-07-08 04:08:41
#Roger #Federer #expanding #influence #relying #talent

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SPORTS

The Truth About the India Vs Nigeria 99-1 Match

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In one way or the other, almost every Nigerian has heard of the mythical match between India Vs. Nigeria that ended with 99 goals to 1 with India being victorious.

Before the advent of the internet, this story successfully thrived among Nigerians, but with the emergence of the internet and easy access to social media, the truth behind the India Vs Nigeria 99-1 match was revealed.

Though there are different accounts of the match, but they all have the following in common:

  1. That the match ended with India scoring 99 goals and Nigeria scoring just one goal.
  2. That Nigerians were unable to kick the ball because the football kept turning to a lion which scared them away…Click Here To Continue Reading>> …Click Here To Continue Reading>>
    1. That Indians later agreed that if Nigeria could score one goal, they would concede defeat.
    2. That Samuel Okwaraji scored the winning goal and lost his life in the process because the ball turned into stone as he was about to kick it.
    3. That FIFA banned India from soccer because they used juju (black magic) in that match.
    India Vs Nigeria 99-1 match

    Why did people believe the India Vs Nigeria 99-1 match story?

    Even with the absence of the internet back then, this kind of claims should be immediately recognized as lies, the kind of lies they call “big fat lies”. But most people like to acknowledge this story as true with the fact that no one has ever seen India play in an International Football Match. Since no one actually saw India participate in most international soccer games, this gave a little credence to the story.

    Another reason this lie thrived for long was that credible information was not easily accessible in Nigeria unlike now that even a 4-year-old child can debunk false claims within minutes with the help of Google. This Nigeria Vs India match story would have been fabricated by one community elder to children during an evening gathering; that’s our take at OldNaija.

    What Actually Happened!

    On the 12th of August 1989, Nigeria lost one of her best footballers, Sam Okwaraji who died during a football match. We wrote about how he died on the pitch and you can read it here. Sam Okwaraji was the player rumoured to have lost his life in that game when in truth he died during a FIFA World Cup qualifying game against Angola in the 77th minute. He collapsed and died of cognitive heart failure. May his soul rest in peace. AMEN!

    Samuel Okwaraji and Green Eagles
    Samuel Okwaraji (circled)

    So, that is the only truthful thing about the India Vs Nigeria 99-1 match story, the fact that a Nigerian player died during a football match. That is what these lies was fabricated around. The match was not against India, Nigeria did not lose the match and as you must have guessed, and there were no lions or ball turning into a stone.

    Meme
    Meme by Campus Bro

    Nevertheless, one cannot deny that this kind of story made one’s childhood as a Nigerian. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

    Before we go,

    Why was India Banned by FIFA?

    India was never banned by FIFA. It was India that withdrew from the tournament themselves. Here is how it happened.

    Fédération Internationale de Football Association (FIFA) made it clear to India that they would not be allowed to play in the 1950 FIFA World Cup without footwear.

    Then something happened. You see, when determining the make-up of the 1950 World Cup, FIFA determined that obviously the two defending finalists, Brazil and Italy, would be guaranteed slots. That left fourteen slots that needed to be filled.

    FIFA decided that seven of those slots would come from Europe, six would come from the Americas and one would come from Asia.

    The problem was that of the four Asian teams that were invited to the World Cup, three of them (the Philippines, Indonesia and Burma) withdrew from the tournament before the qualification round.

    Therefore, India earned an automatic slot within the World Cup. It would be India’s first time appearing in the World Cup but India, too, withdrew from the tournament because FIFA would not allow them to compete barefoot.

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SAD|| 10 Players Who Lost Everything After Divorce, Number 5 Will Shôck You

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The Hidden Financial Struggles of Footballers: Divorce’s Costly Toll

The glamorous image of professional footballers, with their luxurious lifestyles and multimillion-dollar contracts, often obscures a harsh reality: the financial devastation many endure through divorce. Behind the fame and fortune, several high-profile players have seen their wealth significantly depleted after parting ways with their spouses, a stark reminder that no amount of money can fully shield one of the financial pitfalls of personal relationships gone awry…Click Here To Continue Reading>> …Click Here To Continue Reading>>

 

One of the most shocking examples is that of former Arsenal defender Emmanuel Eboué, who lost not only his properties in England but also custody of his children following a bitter divorce. Despite earning millions during his career, Eboué found himself stripped of almost everything. His situation became a cautionary tale, underscoring that even the wealthiest footballers can fall victim to the financial ruin that divorce can bring.

Eboué is not alone. Football legends such as Thierry Henry and Ryan Giggs have also experienced significant financial losses due to divorce. Henry reportedly paid £10 million to his ex-wife, while Giggs parted with an astonishing £40 million after his marriage ended. Louis Saha and Wes Brown, both former Manchester United players, also suffered substantial financial hits, with Brown declaring bankruptcy despite earning £50,000 per week during his time at the club. His case highlights how even vast earnings can quickly evaporate when faced with legal settlements and financial mismanagement.

David James, the former England goalkeeper, faced a particularly dire situation, losing much of his fortune after divorce and being forced to auction his personal belongings to make ends meet. Similarly, Ray Parlour, another Arsenal great, saw his ex-wife receive half of his £10 million fortune, including a £2.5 million house. Jamie Redknapp, a former Liverpool star, also faced a hefty settlement, parting with half of his estimated £15 million fortune after his marriage ended.

These are just a few of the many footballers who have faced financial disaster due to divorce. Keith Gillespie, once a key figure in the Premier League, lost over £7 million, leading to his bankruptcy in 2010. Despite earning significant wages during his career, his divorce and poor financial decisions left him in financial ruin. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Perhaps the most shocking case is that of Tendai Ndoro, a Zimbabwean striker who lost everything after registering all his properties in his wife’s name. Following their breakup, she kicked him out of the house, leaving him with nothing. Ndoro’s story serves as a grim reminder of the dangers of not protecting one’s assets, even in relationships where trust is implicit.

For footballers, whose careers often peak early, these financial setbacks can be devastating. While their salaries are among the highest in professional sports, the combination of short career spans, legal fees, and divorce settlements can quickly erode their fortunes. Many players also face additional challenges in managing their finances due to a lack of financial education or oversight during their playing years.

These stories underscore the importance of safeguarding personal wealth, especially for high-earning individuals like footballers, who may be more vulnerable to financial upheaval. Proper financial planning, asset protection strategies, and prenups are increasingly necessary tools for protecting one’s earnings and securing a stable future.

In conclusion, while the public sees footballers as insulated by their wealth, the reality is that they are just as susceptible to the financial hardships of divorce as anyone else. The personal struggles behind the scenes reveal that their lives, though glamorous on the surface, are often fraught with the same vulnerabilities and challenges faced by ordinary individuals. These cases serve as sobering reminders that financial security is never guaranteed, even for those at the pinnacle of success.

 

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NFL | The best was yet to come, and then no

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In February 2022, the Bengals missed the Super Bowl by three small points, but regardless, the future seemed bright in Cincinnati.


Posted at 1:13 a.m.

Updated at 7:00 a.m.

In any case, that’s what we, the most seasoned experts in American football, believed, capable of seeing the future each season, often in a very impressive way; for example, this column has been predicting since 1970 that the New York Jets are not going to win the Super Bowl, and that’s still exactly what happens.

The Bengals have never won anything, but their presence on the big stage two years ago suggested that, a bit like the Nordiques in 1990, the best was yet to come.

Well, no.

As of this hour, the Bengals are a dismal 1-4, and even then, their only win came against the Carolina Panthers, who are about as bad as they are.

The good news for the Bengals is that this “landing” is fairly easily explained: their defense is pretty awful. The less good news is that it is probably already too late to try to solve this problem.

In five games, the Bengals have allowed a total of 145 points, which gives a pretty staggering average of 29 points per game. No one else in the American Association looks this bad, and in the league as a whole, only the Carolina Panthers are even worse in this regard.

Meanwhile, the Bengals are wasting the best years of Joe Burrow, who turns 28 in December. He wouldn’t be the first quality quarterback to waste his talent in this uniform.

Is it necessary here to remember that in American football, as in life in general, there is never anything certain? This reality reminds us of this sublime quote from Jean-Jacques Rousseau, who once wrote that “supreme happiness is a hundred times sweeter to hope for than to obtain”.

Rousseau must have been a Bengals fan, obviously.

You are probably aware that the New York Jets fired their coachbut that’s not the worst. The worst part is that poor Robert Saleh would have been escorted to the door like a pauper by security agents.

PHOTO MIKE STOBE, ARCHIVES AGENCE FRANCE-PRESSE READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Former New York Jets head coach Robert Saleh

It’s undoubtedly one of the worst moments in the history of a club that collects the worst moments, from Mark Sanchez dropping a ball on his lineman’s pussy, to a visibly hot Joe Namath trying to to kiss a reporter live on TV (we’re going to move on to the naughty photo of Brett Favre because there are children here).

We can never repeat it enough: in football, as in life, everything starts from the top. The leaders of the Jets, who display a level of competence similar to that of the inventors of Pepsi Crystal, thus opted for the easy way, instead of realizing that their ground game is non-existent, and that their quarterback who hears voices in his head is finished.

In addition, barely installed, new coach Jeff Ulbrich decided to give control of the attack to assistant Todd Downing, who will call the plays from now on. This is not a detail because this task previously fell to offensive coordinator Nathaniel Hackett, close and confidant of Aaron Rodgers.

It’s obvious that this is going to end very badly. As per usual.

Someone whispers in my ear that the inbox is overflowing again, so let’s get to it right away.

First, Luc Girouard from Sept-Îles sends us this timely little comment: “Would Prince Rodgers have plotted to kick Robert Saleh out in order to take his place? »

We all see what you did, Luc.

Then, there is a certain Nicolas B. from Laval who sent this: “Hi Richard. Great weekly column on football. Really entertaining. In addition, you allow my teenagers to read about football in French, which is still a challenge […] If you ever make a reference to my comment, my sports travel gang is buying me a beer on our next trip. »

You will demand a micro beer, Nicolas. Finally, there is Marco Campanozzi who can no longer hear about “mixing” and the right chair: “I can’t do it anymore!!! »

We are Marco.

It will be another great opportunity to lock yourself in front of the TV while pretending to do something constructive, because Sunday’s menu is particularly spicy.

Thus, Commanders in a state of grace will go to Baltimore to prove that they are serious, the Chargers will go to Denver in the hope of recovering after two defeats in a row, and the Cowboys will host the Lions, in a match that they can’t really let slip away, just to build something following the little miracle last Sunday night in Pittsburgh.

Don’t forget to check out the colors during halftime.

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