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From France to Belgium: The Journey of Archery Coach Nicolas Rifaut

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Knowledge, experience, motivation: these are the three main qualities that led the Belgian Archery Federation to hire Nicolas Rifaut as head coach, in charge of the Olympic elite, in September 2023. The 40-year-old Frenchman replaced the Dutchman Witse van Alten, 45, who resigned at the beginning of the summer. Living in Paris with his wife, Nicolas Rifaut has taken up residence in… Herentals, where the national training center is based. Night and day compared to what he has experienced throughout his career as an archer and coach in France.

In terms of the centre, deep in this vast sports complex of Sport Vlaanderen, there is a room that serves as a meeting, relaxation and work place for our semi-pro elites, as well as a storage room. On the other side of the path leading into the countryside, a shelter about twenty metres long and five wide facing the targets located at 70 metres, the Olympic distance. But, there, no one complains about the conditions… It is in this context that the coach talks about his passion for his sport, dominated by the Koreans, and his ambitions, in the short and long term for Belgium.

Belgians or French, they coach on the other side of the border (3/6): Rachid Méziane, the “French touch” that works wonders

Nicolas, can you introduce yourself and tell us about your background?

“I have been practicing archery for thirty years and I have been a coach for seventeen years. I played for the French team. A quick stint in the 2000s. Then, I became a coach. I seized an opportunity without going through the process as an athlete. It was a choice I made at the time because I was not among the best. I then found myself at Insep, the National Institute of Sport in France, where all the Olympic teams train. From Beijing 2008 to Tokyo 2021, I was first assistant, then head of juniors and, finally, seniors for the Tokyo Games. I was able to observe, learn the job, with a very good coach. If we go back a little in time, I studied sport and completed my internships with the Federation. It was easy as a high-level athlete. As a result, the Federation invested in me.”

guillement

“You have to know that in archery, Korea is a bit like China in table tennis.”

How did you arrive in Belgium?

“At the Tokyo Games, the French team had a disappointment in terms of results. First, we qualified at the last minute. I’m talking about the men’s team. It was in Paris. Fortunately. We were in a Covid year that was difficult to manage. And we hadn’t anticipated it at all. We found ourselves with a slightly aging team that had its habits and that was not prepared to be isolated for three months, all together, on top of each other. And the guys exploded mentally. We had to settle for an eighth, on the men’s side, and a quarter, on the women’s side, while in the mixed, we finished fifth. As a result, there was a small ministerial revolution in the run-up to the Paris Games. All disciplines combined. They put the resources on the table and, in archery, this resulted in the arrival of a Korean coach, Oh Seon Tek. You should know that Korea in archery is a a bit like China in table tennis.”

When did you leave the French team?

“I was in the position for another year after the Tokyo Games. My superior was the Korean coach who had the distinction of having won gold, silver and bronze with the girls in 2000, in Sydney! I worked with him and I don’t question having learned, but this situation didn’t suit me on a human level. So, for a year, I carried out other missions for the Federation. And then, I received a call from the president of the Dutch-speaking Federation, Francis Notenboom. So, I was originally hired by him. I arrived in September 2023.”

Given your status in France, can we say that you took a small risk by arriving in Belgium?

“I admit that it took me three months to make up my mind. In France, I have the status of a senior civil servant, a rather comfortable situation. I didn’t have much reason to go into exile. It’s more than a choice, it’s a challenge for me! I was aware of the reality of archery here, in Belgium, with also two Communities. But, in my head, it was for a single country. And it’s going rather well with, on one side, Valérie Van Avermaet and, on the other, Jul Clonen. Each has their own vision, but also the ambition to work hand in hand. To come back to the risk of having opted for this position, it is due to the fact that I could have waited until the end of the Paris Games and repositioned myself in a position because the Korean will no longer be there. But I repeat: it’s a challenge. I’ve always liked starting from scratch. And that’s a bit the case.”

Belgians or French, they coach on the other side of the border (1/6): Émile Rousseaux, the Belgian, savior of French women’s volleyball

What kind of contract do you have as national coach?

“I have a contract until 2028. In principle because I think that each party can terminate it at any time. If they no longer have money to pay me, for example… But the idea is to go until 2028! If things go badly in Belgium, I will find a job in the civil service in France, but not the position I had.”

Living in Paris, how do you experience your position in Belgium on a daily basis?

“Outside of competitions, I am in Herentals between two and four days a week. I am housed with the athletes. So, I continue to live in France, in Paris, where my wife has just opened a medical practice. The idea was not to come and live in Herentals, especially since I don’t speak Dutch.” READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Nicolas Rifaut with Liège native Théo Carbonetti… ©Guy Beauclercq

What is the level of archery in Belgium?

“To be honest, I expected a better level. On paper, Jarno De Smedt is the highest ranked in the world rankings. He was at the Tokyo Games thanks to a wild card when he was 55th in the world…”

What surprised you most when you arrived?

“I struggled a bit when I discovered that there wasn’t a single professional archer, like everywhere else. And then, the system in Belgium is different from other countries because you have to be in the top 8, or even the top 12 in the world to get financial help from the authorities. It’s a vicious circle. So I ask them to become professional by their own means. Our two best archers, Jarno De Smedt and Théo Carbonetti, are still students and juggle their sport. Others have small jobs that help them finance their training and travel to competitions. You should know that Belgium was an excellent archery nation in the 70s and 80s before the discipline became professional. In terms of talent, Belgian archers obtained quite exceptional results. But, from the 2000s onwards, it became impossible to compete.”

Are there enough resources in Belgium to achieve results?

“Belgium does not have as many resources as France, but small countries like Sri Lanka or Bangladesh are ahead of us, even though they are among the poorest in the world. It is a question of choices, arbitrary, more targeted, more adapted to needs. We must have a long-term policy, while showing that we are on the right track to be helped.”

How many archers are there willing to commit to the highest level?

“About fifteen archers have offered to calibrate themselves at the highest level, which is good and even beyond what I expected. Unlike the previous coach, I want to work in a global logic and not just with the three or four best, or even just Jarno De Smedt. But if we are aiming for the 2028 Olympics, we need to create a base with more people who understand what the logic of the high level is. Volume! Because in Belgium, people don’t train or don’t train enough. And that’s due to the lack of professionalism.”

guillement

“Professionals, like the Koreans, shoot three thousand arrows a week.”

What is professional archery training? Once, twice a day?

“At least once a day. Every day. If it’s twice a day, I leave Sunday. A training session lasts about three hours. But in Belgium, we’re on much lower volumes than abroad. In fact, we talk about the volume of arrows shot because it’s more meaningful. When I arrived, there were few who shot more than a thousand arrows a week, knowing that roughly, a hundred arrows is about an hour and a half of training. So, we were on a volume of fifteen hours a week. Which is an amateur level. And we play against pros who, like the Koreans, shoot three thousand arrows a week. Archery is a thankless discipline because it’s a lot of very fine automatisms.”

The Belgian national archery team in full force. ©Guy Beauclercq

What are the qualities to be a good archer?

“Strength, flexibility and a good knowledge of your body in space. And then, above all, concentration. It allows you to manage your emotions. In archery, you have to be both robust and flexible to respond to the format of the competition which, depending on the qualification or final phase, can last three hours or ten minutes!”

Belgians or French, they coach on the other side of the border (2/6): Damiano Martinuzzi: “PSG is stronger than many countries!”
2024-07-18 07:16:00
#Belgians #French #coach #side #border #Nicolas #Rifaut #Belgium #choice #challenge

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How Sponsorships and Betting Platforms Are Boosting the NFL

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The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

How Sponsorships and Betting Platforms Are Boosting the NFL

Published

on

By

The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

Is Rafa Nadal the best tennis player in history after adding a new Australian Open 2022?

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Rafa Nadal made history at the Australian Open after beating Medvedev in a 2022 Australian Open final to remember. The Balearic tennis player, who came to the tournament with many doubts after his physical problems in his left foot, showed -once again- the courage he treasures and was able to turn the match around against a Daniil Medvedev who went up two sets …and that seemed to fly straight to his first Australian Open. Nothing is further from reality. And it is that Rafael Nadal did not lose focus and helped by greater efficiency in the first service and a much deeper and more accurate ‘drive’ managed to turn the score around and beat the Russian in an epic final of more than five hours. Nadal was crowned the new king of the Australian Open. Nadal repeated the success of 2009. Nadal confirmed himself as a great legend.

Nadal, king of the Australian Open 2022

After the resounding absence of Novak Djokovic, Rafa Nadal began his career against the American Marcos Giron, whom he easily beat in three sets, as well as his next rival, the German Hanfmann. His first major clash at the 2022 Australian Open was the one in which he faced the Russian Khachanov in round of 16, against whom he lost his first set of the tournament to finally win 6-3, 6-2, 3-6 and 6-1 . In the quarterfinals, Rafa Nadal also suffered to defeat Frenchman Mannarino, especially after a first set that ended in a tie break of up to 28 minutes. And in rooms Denis Shapovalov. Eye. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

From weighing retirement to rising as the best

The aggressive game of the Canadian, one of the tennis players called to dominate world tennis in the coming years, put the Balearic against the ropes and was able to overcome a deficit of two sets down. However, Nadal recovered and reached the semifinals, where he also dismantled the ‘bombardier’ ​​Mario Berrettini (another who is very strong on the circuit).

Nadal is left alone in the Olympus of tennis

The Australian Open final against Daniiel Medvedev was another story. Major words, maximum demand and extreme suffering. This time the Russian put aside his most controversial side (against Tsitsipas Medvedev he called the referee stupid) and based on ‘aces’ and crossed backhands he put Rafa Nadal, one of the most talented tennis players of the Open era, on the ropes. .if not the largest in history. Of course, the Balearic pulled pride and got an epic comeback.

Nadal, better than Federer and Djokovic?

Nadal’s triumph at the 2022 Australian Open has allowed him to add his 21st Grand Slam title, thus undoing the equality that prevailed between Novak Djokovic, Roger Federer and the Balearic himself at the world tennis scepter. As if that were not enough, Rafa Nadal has another 36 Masters 1000 titles, in addition to 5 Davis Cups and 2 Olympic gold medals (one single and one in doubles). Taking these numbers into account, do you think Rafael Nadal is the best tennis player in history?

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
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