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Olympic father in the twilight: “In reality, Coubertin is more than a fraud, he is an opportunist”

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It is a statue that is tottering on its pedestal. In his book “Pierre de Coubertin, l’homme qui n’inventa pas les Jeux” (“Pierre de Coubertin, the man who did not invent the Games”), Aymeric Mantoux tells the story of a man who – the word is weak – divides people far more than what the Olympic movement today wants to know about him.

WELT: Is Pierre de Coubertin a fraud?

Aymeric Mantoux: The idea of ​​holding sporting competitions in several countries did not come from him. The name Olympic Games did not come from him. The slogans associated with the Olympic Games – “Faster, higher, stronger” (in German usage “sfaster, higher, further”, editor’s note) or “Taking part is everything” – and which are nevertheless considered iconic phrases, are not his. In reality, he is more than a fraud, he is an opportunist. He neither invented nor reinvented the Olympic Games, but simply adopted ideas that corresponded to the spirit of the times.

WELT: So what is his merit?

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Mantoux: Coubertin’s strength lies in the fact that he recognized before many others that sport is an extremely effective means of education and pedagogy. He had the vision that sport is a link between peoples. That is his merit. Secondly, he is a real lobbyist, in the modern sense of the word. He worked tirelessly in many areas to push through his ideas.

WELT: How did he get to the Olympic Games?

Mantoux: Coubertin grew up in a France that was badly scarred by the heavy defeat against Prussia in 1870. His entire work was initially aimed at helping France to regain its strength. Or how to get a nation of intellectuals who are sitting idle in their armchairs ready for battle through sport. Coubertin travelled a lot, met many people and had many exchanges. He was inspired by Greeks, English, Swedes and Germans to compile his doctrine over the years.

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WELT: In the collective imagination he is seen as a humanist peacemaker. But if you listen to them, he is first and foremost a warmonger.

Mantoux: At least at the beginning, Coubertin was animated by a nationalist and revanchist spirit. That is also the reason for the existence of the book. I have nothing against the Olympic Games or against Pierre de Coubertin. But I wanted to show the discrepancy between an aristocratic, elegant, green, humanist figure, as sold by the IOC, and the historical truth: Coubertin would not agree at all with the Olympic Games as they exist today. Take the Olympic truce, for example.

WELT: Is this just nonsense too?

Mantoux: It is a principle he introduced towards the end of his life, and it is not intended to advocate for world peace. Coubertin feared that the Olympic Games would disappear and be forgotten if they were prevented by war. The Olympic pledge has only one purpose: to ensure the continuation of his work.

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WELT: The Olympic Games today pride themselves on their universalist aspirations. Is this really the spirit of Coubertin?

Mantoux: Quite the opposite. Coubertin was an aristocrat. At that time, sport was practiced by the elite, by him and his friends. They fence, they fly, they play tennis, they play golf. It is really only a small minority of the population that does sport to kill their free time. Sport for everyone is not his theme.

WELT: Is his misogyny a proven character trait?

Mantoux: Yes, he wrote only terrible things about women. He believed that women were unsuitable and unaesthetic for sport and that their role should be limited to handing out medals. In this respect, he is not only the product of an era, but also has very backward views on sport: this runs through his writings and is completely undisputed. At the end of his life, he nuanced his thoughts somewhat, but only to adapt to the spirit of the times.

WELT: According to your investigation, Coubertin was also an accomplice of the Nazis, but to what extent?

Mantoux: What is certain is that the 1936 Berlin Games, which brought glory to the Nazi regime, would not have taken place if Coubertin had opposed it. The Games were awarded to Hitler with Coubertin’s consent and blessing. It has also been noted that he had an extremely close relationship with the Nazi regime. What is often forgotten is that six months before the Berlin Games, the Winter Games were held in Garmisch-Partenkirchen. In fact, he awarded the Olympic Games to the Germans twice in the same year. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Coubertin speaks in January 1936 at the meeting of the Swiss Olympic Committee before the games in Garmisch and Berlin

Quelle: picture alliance/KEYSTONE/EUGEN SUTER

WELT: But he was no longer President of the IOC at that time.

Mantoux: Officially he was not. But he remained honorary president of the IOC for life. It is proven that his influence was still considerable; for example, he himself chose his successor. Six months before his death, Coubertin wrote to Hitler: “Bravo for your games.”

Hitler in 1936 at a reception for all German medal winners in the Reich Chancellery

Quelle: picture alliance/SZ Photo/Scherl

WELT: You also found an unpublished letter from this time. What is the context of this letter?

Mantoux: Hitler had realized that Coubertin had become an extremely strong moral authority. Hitler asked Coubertin to publicly support the Nazi Games by recording a message of support on the radio that was broadcast in the stadium during the opening of the 1936 Games. Coubertin, for his part, used Hitler to make the 1936 Games special and to keep the memory of his work alive. Coubertin had only one goal: to keep the Olympic Games, which he had successfully created, alive at all costs. Coubertin and Hitler were two opportunists: thanks to Hitler, Coubertin’s Games survived, and thanks to Coubertin, Hitler could forget about the boycott threats.

WELT: Where did the boycott threats come from?

Mantoux: The Nazi Games were contested by a number of Jewish associations, especially in the USA. The Berlin Games almost didn’t take place because by the mid-1930s many people in Europe were already aware of the Nazis’ machinations. And Coubertin, who read a lot, was of course aware of it. I have analyzed all the press articles from those years in France, Switzerland, England and Germany, and all these challenges are made clear. You can’t say that Coubertin didn’t know anything.

WELT: Did Coubertin and Hitler have a common vision?

Mantoux: All of Coubertin’s ideas about the aesthetics of the body are reflected in Hitler’s writings. There is a real ideological proximity, at least as far as the philosophy of sport is concerned. Coubertin saw the Nazis as an extremely successful implementation of some of his ideas.

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WELT: Do you think Coubertin knew about Hitler’s plans?

Mantoux: Again, Coubertin was first and foremost an intellectual. And what do intellectuals do? They read, meet with people and discuss things. So you can’t imagine that Coubertin didn’t read Mein Kampf, for example. And in Mein Kampf it’s very clear. Hitler wants to make Germany a great nation again, regardless of whether that’s at the expense of others.

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WELT: Are there any other traces from this period in the IOC archives?

Mantoux: The IOC will tell you that there are no archives from those years. That seems particularly suspicious to me, while the other periods are well documented.

WELT: The Paris Olympics are very cautious about references to Coubertin, even though he is the leading figure in French sport. Because of his past?

Mantoux: Quite obviously. His name is not mentioned once on the Paris 2024 website. Again, no one is being fooled. I think Macron has enough problems not to saddle himself with a polemic about Coubertin, and most French heads of state have always distanced themselves from the person of Coubertin. When General de Gaulle was asked whether Coubertin should be pantheonized, that is, reburied in France’s national hall of fame, he replied with a laugh: “But that’s not Jean Moulin.”(Moulin was an important leader of the French Resistance during World War II, editor’s note)

In cooperation with the “Tribune de Genève”.

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SPORTS

How Sponsorships and Betting Platforms Are Boosting the NFL

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The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

How Sponsorships and Betting Platforms Are Boosting the NFL

Published

on

By

The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

Is Rafa Nadal the best tennis player in history after adding a new Australian Open 2022?

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Rafa Nadal made history at the Australian Open after beating Medvedev in a 2022 Australian Open final to remember. The Balearic tennis player, who came to the tournament with many doubts after his physical problems in his left foot, showed -once again- the courage he treasures and was able to turn the match around against a Daniil Medvedev who went up two sets …and that seemed to fly straight to his first Australian Open. Nothing is further from reality. And it is that Rafael Nadal did not lose focus and helped by greater efficiency in the first service and a much deeper and more accurate ‘drive’ managed to turn the score around and beat the Russian in an epic final of more than five hours. Nadal was crowned the new king of the Australian Open. Nadal repeated the success of 2009. Nadal confirmed himself as a great legend.

Nadal, king of the Australian Open 2022

After the resounding absence of Novak Djokovic, Rafa Nadal began his career against the American Marcos Giron, whom he easily beat in three sets, as well as his next rival, the German Hanfmann. His first major clash at the 2022 Australian Open was the one in which he faced the Russian Khachanov in round of 16, against whom he lost his first set of the tournament to finally win 6-3, 6-2, 3-6 and 6-1 . In the quarterfinals, Rafa Nadal also suffered to defeat Frenchman Mannarino, especially after a first set that ended in a tie break of up to 28 minutes. And in rooms Denis Shapovalov. Eye. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

From weighing retirement to rising as the best

The aggressive game of the Canadian, one of the tennis players called to dominate world tennis in the coming years, put the Balearic against the ropes and was able to overcome a deficit of two sets down. However, Nadal recovered and reached the semifinals, where he also dismantled the ‘bombardier’ ​​Mario Berrettini (another who is very strong on the circuit).

Nadal is left alone in the Olympus of tennis

The Australian Open final against Daniiel Medvedev was another story. Major words, maximum demand and extreme suffering. This time the Russian put aside his most controversial side (against Tsitsipas Medvedev he called the referee stupid) and based on ‘aces’ and crossed backhands he put Rafa Nadal, one of the most talented tennis players of the Open era, on the ropes. .if not the largest in history. Of course, the Balearic pulled pride and got an epic comeback.

Nadal, better than Federer and Djokovic?

Nadal’s triumph at the 2022 Australian Open has allowed him to add his 21st Grand Slam title, thus undoing the equality that prevailed between Novak Djokovic, Roger Federer and the Balearic himself at the world tennis scepter. As if that were not enough, Rafa Nadal has another 36 Masters 1000 titles, in addition to 5 Davis Cups and 2 Olympic gold medals (one single and one in doubles). Taking these numbers into account, do you think Rafael Nadal is the best tennis player in history?

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
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