ADO Plan, the boost for Paris 2024. Spain has become a country to be reckoned with in the fight for Olympic medals: the Spanish Football and Basketball Team, Carolina Marín in badminton, Alberto Ginés in climbing or Ana Peleteiro in athletics are just some of the More than 380 Spanish athletes have set course for the 2024 Paris Olympic Games.
Despite his high chances of fighting for an Olympic medal, Spain is still lagging behind the top positions in the medal tableThe country is ranked 28th in the ranking of countries, with 169 medals (48 gold, 72 silver and 49 bronze) since the beginning of the modern Olympic Games. Far behind are the United States, with 2,655 medals; Russia, with 1,010 medals; and Great Britain, with 930 medals.
In order to bridge this gap and turn Spain into a world power in Olympic sport, in 1988, the Higher Council of Sports (CSD), the Spanish Olympic Committee (COE) and Spanish Radio and Television (RTVE) They founded the Association of Olympic Athletes (ADO).
The result was not long in coming, since before the approval of this law at the end of the 1980s, Spain had won 26 Olympic medals in its twelve participations in the Olympic Games. However, Since the launch of the ADO Plan, Spanish athletes have accumulated 143 medals in the nine Olympic events held between Seoul 1988 and Tokyo 2020.
Since the approval of the ADO Plan, Spain has won 143 Olympic medals
Specifically, the best Olympic Games in terms of results so far are those of Barcelona 1992. At the Olympic event in the Catalan city, Spain won thirteen gold medals, seven silver medals and two bronze medals.
In view of the Olympic Games that have started today and which will celebrate their closing ceremony on 11 August, the COE has set itself the objective of surpassing the results of Barcelona 1992. There will be Spaniards competing in almost all Olympic disciplines. Only indoor volleyball, rugby, break danceBMX cycling, weightlifting and wrestling have been left without representation from our country, which increases the chances of success.
What is the ADO Plan?
ADO is governed by a board of directors made up of representatives of the COE, the CSD, Rtve and sponsoring partners, such as Loterías y Apuestas del Estado, ColaCao, Renfe and El Corte Inglés. The association itself defines itself as “the governing body of the guidelines set out in the financial and sports programme”.
The operation of ADO is similar to that of a private entitysince it administers and distributes the financial contributions of its sponsors, through the National Sports Federations (FEN), to Spanish athletes.
ADO awards each athlete selected in the various Olympic disciplines a scholarship based on their results.providing them with financial support that “allows them to prepare in the best possible way to participate in the Olympic Games.” READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>
Since its launch, Spanish companies, through ADO, They have injected 360 million euros through 12,058 scholarshipsIn total, 48 companies, including Coca Cola, Endesa, Damm, Renfe, Correos and CaixaBank, have supported athletes on their way to the Olympic Games.
Less interest from private companies
Investment by companies has been declining year after year, while the CSD had to increase its allocation. In 2019, The CSD was only responsible for 56% of total resources, a figure that increased to 61% in 2019 and 62% in 2020In 2021, the figure rose to 79%. The gap in private investment has been growing ever larger since the 2008 crisis triggered the flight of companies and the ministry is seeking to offer another type of sponsorship that will once again become attractive.
The CSD has been increasing its contribution to the ADO Plan: from 56% of total resources in 2019 to 79% in 2021
In addition to the loss of attractiveness for companies, the CSD has had to deal with the loss of support from RTVE, another of the program’s institutional partners. In the last Olympic cycle, which concluded with the celebration of the Tokyo 2020 Olympic Games, The corporation invested 3.5 million euros, compared to 28.8 million euros which was allocated to the ADO Plan for the 2008 Olympic Games.
The ADO Plan, according to Jennifer Pareja
Since January 2023, former Olympic water polo player Jennifer Pareja, who until then served as advisor to the president of the CSD, She holds the position of general manager of ADOIn an interview with Palco23, Pareja reviewed the current situation of the ADO Plan, its plans and analyzed how it can improve.
Pareja began by explaining that “ADO is the scholarship that allows athletes to prepare to participate in the Games; based on this concept, we have tried to ensure that companies achieve a greater return on the scale of experiences with athletes and the association of values.”
The general director of ADO put in the focus on the return of companies that invest in the Spanish Olympic project: “I take on the challenge of trying to improve the return for companies and, above all, we must improve the knowledge of the companies that are investing in their training and be able to be closer to the strategies of these companies.”
For Pareja, “investing in sport is always profitable,” although he acknowledges that “if we are talking about seeking absolute return on investment, there are possibly other areas of society to sponsor with better results, but without a doubt helping to promote sport is profitable in terms of visibility, image and association of values.”
2024-07-26 03:02:17
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