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There can be no more unanimity against this deal

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MADRIDCésar González-Bueno landed as CEO of Banco Sabadell in 2020, right after BBVA’s failed attempt to keep the Valais entity. Four years later, he experienced first hand the second assault on the bank of Bilbao origin. Although he lives in Barcelona, ​​he receives the ARA in Madrid, in the offices that the entity has on the golden mile of the Spanish capital, in the Salamanca district. He has no doubts that the outcome of four years ago will be repeated. If this were not the case, he would be the last first executive of the historic Catalan entity.

We know that you have bet with your colleagues at the bank 10 to 1 that the BBVA takeover bid will not go ahead. Does he maintain this optimism?

— I think there are many doubts that this deal can progress. One for Sabadell’s excellent progress, and two for the enormous regulatory complexity. Once all the situations that are not resolved now are resolved, the doubt will be added as to what the impact will be from a competition point of view, there will be a doubt that will cause quite a bit of concern among shareholders, which is whether there will be merger or not. Uncertainty is not good when making decisions because it adds a lot of risk. We already have doubts about whether this generates value by having a merger; there being no fusion, we have no doubts that it destroys it. I think the odds of this takeover being successful are low.

Help us make numbers. How much weight do institutional shareholders have?

— More or less half.

And aren’t they more difficult to convince?

— More difficult, or easier. What they say is that they will make the decision when they have as much information as possible and are continuously reassessing Banco Sabadell’s value expectations, which have been increasing. What they will do is look at whether the bank has more value alone for its shareholders than not participating in the 16% of what the joint shareholding would be. Fusions, conceptually, they like; what they don’t like is the execution risk, and that will be there at the time they have to make a decision because they won’t know if it’s with fusion or without. The government has said it clearly, that there won’t be any; even the president of the Popular Party has said it, as well as the entire political spectrum. There is a rejection of unions, business associations, autonomous communities… It is not a tactical political decision, but a generalized feeling.

“With no merger, we have no doubts that the takeover destroys value”

Do they have the magic number of profits that BBVA should have in 2024 and 2025 to compensate for the 2,900 million dividends offered by Sabadell?

— No.

Are they penalized by the fact that there are shareholders who entered Sabadell with shares above 6 or 7 euros?

— I think that the evolution is so positive that the only thing we can measure is the perspective of these last three and a half years. We have multiplied the value of the share by six: we are number one in the Ibex-35 and of the 600 European banks, which will be announced soon. Regardless of the story, I think that there is enormous satisfaction about this franchise and its evolution. Moreover, they see the trend continuing. The shareholders, especially those who have been part of this journey, are very satisfied.

There are voices that say that BBVA will improve the offer. Did they foresee this scenario or would it surprise them?

— It wouldn’t surprise us, and it wouldn’t stop surprising us. They have said actively and passively that they will not do it, but if they do I think they will try to get closer to a value that everyone recognizes is higher than the offer they have made. The decision is up to them.

Is there antipathy towards BBVA?

Antipathy, none. Carlos [Torres, president del BBVA] he was my partner for five years at McKinsey. He’s a great guy, kind and smart, and also my president [Josep Oliu] has a very good relationship with him. Everyone does what they think they have to do, and absolute respect.

We have multiplied the value of the share by six, we are number one in the Íbex-35 and of the 600 European banks”

If you were in charge of BBVA, would you do a takeover like this?

— Like all hypothetical questions, it is better not to answer. I will answer him in another way. Yes we [el Banc Sabadell] if we saw the convenience of joining forces with another entity, I think we would do it in a friendly and consensual way. What I would have done in another situation I cannot answer, but if at some point there was an approach of this type it would not be in the form of an opa.

Didn’t the BBVA one seem like a friendly approach?

— No, let’s see, that’s irrelevant. The definition of hostile takeover is not technical, it is an accepted term when a board does not accept an offer and is therefore popularly called hostile. We don’t feel any hostility towards BBVA and I hope they don’t towards us either.

The CNMC said: “Fewer banks does not mean less competition.” How do you rate it?

— Conceptually the sentence is impeccable. But this one [fusió] it does affect competition because SMEs need three, four or even five banks. Even candy stores have two counters. There are very few banks in Spain that have the capacity to serve SMEs. Pulling one off is pretty dramatic, and that’s why there’s such an outcry. In Spain, one out of every two SMEs is a client of Sabadell; and in Catalonia, two out of three. This would affect the territorial balance, because the impact of access to credit would be greater in Catalonia. This puts SMEs’ access to credit at risk, not only makes it more expensive, and that’s not good; it is not good for Spain and less so for Catalonia.

With the bank tax they had a lot of trouble with the Spanish government. Does he feel comfortable with his explicit support in the auction?

— Government support is not support for banking or Banco Sabadell, but for SMEs and the competition. Also, he is not alone. The head of the opposition [Alberto Núñez Feijóo] he said exactly the same thing. But, in addition, social support is widespread: from the left, from the right, from associations… I think it is the most paradigmatic case of unanimity around an issue that has occurred lately. There can be no more unanimity against this deal. It does not obey a political opportunity of a certain moment, but a reason of social necessity.

There are very few banks in Spain that have the capacity to serve SMEs. Taking one out is pretty dramatic”

Does this unanimity surprise him? READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

— It seems to me that it is very logical. I insist, support is not being given to Banco Sabadell or the bank, but to SMEs, and this does not surprise me because they represent 67% of employment in Spain.

If the takeover is successful, but the merger is not, can you imagine yourself working in an independent bank whose first shareholder is BBVA?

— I don’t usually share my imaginations and dreams. We are focused on what we are doing. It is exciting and we are enjoying our work more than ever despite the uncertainties it raises for a simple reason, which is that the bank is doing very well, and this has created cohesion in all the teams, with a commitment level of 90 %.

He was telling us the other day that customers are approaching the offices to say, “How can I help.” Can you share a case with us?

— This should be explained by them, but I keep getting emails from customers I know and when I see them their support is clear. I think there is some genuine affection for the bank that has accompanied them through sometimes easy and sometimes difficult times, but they do it out of self-interest because they don’t want to be left without this alternative.

The big Catalan businessmen with whom you have had time to talk, what do they tell you in private?

— That they don’t want the auction. I believe that the Catalan business community is very integrated in the territory and they feel that Catalonia is very much their own. They are dedicated to exporting, but they are very much on the ground. I won’t give specific names, because you have them there. It is a very familiar business and there is great concern for Catalonia to continue to prosper and they are aware that funding is a key issue. The displays of support and affection are constant.

I believe that government support is not support for banking or Banco Sabadell, but for SMEs and competition”

There is unanimity against this takeover, but only the shareholders decide. How do you live it?

— I live it with transparency and clarity. [L’equip d’assessors del bufet] Uría instructed us about our obligations in the face of the decision to accept the first offer [del BBVA] and told us: “The obligation is to defend the interests of the shareholders. Subsidiarily they can also take into account the interests of the customers and the people who work in the bank, but if there was a contradiction between the two, to whom is the bank is under fiduciary duty to its shareholders”. We were very lucky: they matched.

Would it create a contradiction if it were the case that for the shareholders it was a good and desirable operation but, on the other hand, for small companies, for the employees or for the Catalan economy as a whole it was negative?

— Conceptually yes; in practice, I don’t see it. It is impossible for it to greatly affect the issues of competition and to pay much more.

What have you learned these years that you have been in Catalonia?

– Lots of things. I had not had responsibility for a listed entity, and this is a new world that I found exciting. Afterwards, I confirmed that there are some companies that have something special and that this is not improvised, but is the result of years of development and is reflected in the culture, and it has been a surprise to see how good the culture of Banco Sabadell and that has been generated throughout these 140 years. And on a personal note, the discovery of Catalonia and Barcelona.

Do you understand that for many people in Catalonia it would be a tragedy for an economy like the Catalan economy to lose Sabadell?

— Yes, I think it’s a no-brainer and that it would be very harmful. Both for the impact on the Catalan economy and for the emotional impact.

The loss of Sabadell would be very damaging because of the impact on the Catalan economy and because of its emotional impact.”

Speaking of emotional issues, have you, who is from Madrid and lives in Catalonia, perceived any Barça-Madrid dynamic in this Opa?

— I believe that the support has been particularly strong in Catalonia and that this is due to the Catalan origin of the bank. But we see support everywhere: Asturias, Galicia, Castile and Leon, Murcia, of course Valencia, where it has been explicit. I don’t see a Barça-Madrid, I see many people who consider that this service to SMEs is very important and that without this bank their economy will work worse.

Has he been surprised, however, by the particular support of Catalonia, where Sabadell took its headquarters?

— I think that the move of the headquarters was finally understood because when banks are at risk of survival it is because of liquidity. I think it has been understood that it was not an emotional decision, but a necessary decision for the survival of the bank. I think we haven’t lost the spirit of our Catalan origins.

If the auction doesn’t work, would they be encouraged to come back?

— Now is not the time to talk about that.

Do you work with more drama when you feel that your job depends on the outcome of such an operation?

— I am focused on defending my shareholders and defending this project. You can’t have 90% of people’s commitment [del banc] if you are not engaged, and this goes far beyond a workplace or a personal circumstance.

2024-07-25 22:00:52
#unanimity #deal

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SPORTS

How Sponsorships and Betting Platforms Are Boosting the NFL

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The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

How Sponsorships and Betting Platforms Are Boosting the NFL

Published

on

By

The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

Is Rafa Nadal the best tennis player in history after adding a new Australian Open 2022?

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Rafa Nadal made history at the Australian Open after beating Medvedev in a 2022 Australian Open final to remember. The Balearic tennis player, who came to the tournament with many doubts after his physical problems in his left foot, showed -once again- the courage he treasures and was able to turn the match around against a Daniil Medvedev who went up two sets …and that seemed to fly straight to his first Australian Open. Nothing is further from reality. And it is that Rafael Nadal did not lose focus and helped by greater efficiency in the first service and a much deeper and more accurate ‘drive’ managed to turn the score around and beat the Russian in an epic final of more than five hours. Nadal was crowned the new king of the Australian Open. Nadal repeated the success of 2009. Nadal confirmed himself as a great legend.

Nadal, king of the Australian Open 2022

After the resounding absence of Novak Djokovic, Rafa Nadal began his career against the American Marcos Giron, whom he easily beat in three sets, as well as his next rival, the German Hanfmann. His first major clash at the 2022 Australian Open was the one in which he faced the Russian Khachanov in round of 16, against whom he lost his first set of the tournament to finally win 6-3, 6-2, 3-6 and 6-1 . In the quarterfinals, Rafa Nadal also suffered to defeat Frenchman Mannarino, especially after a first set that ended in a tie break of up to 28 minutes. And in rooms Denis Shapovalov. Eye. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

From weighing retirement to rising as the best

The aggressive game of the Canadian, one of the tennis players called to dominate world tennis in the coming years, put the Balearic against the ropes and was able to overcome a deficit of two sets down. However, Nadal recovered and reached the semifinals, where he also dismantled the ‘bombardier’ ​​Mario Berrettini (another who is very strong on the circuit).

Nadal is left alone in the Olympus of tennis

The Australian Open final against Daniiel Medvedev was another story. Major words, maximum demand and extreme suffering. This time the Russian put aside his most controversial side (against Tsitsipas Medvedev he called the referee stupid) and based on ‘aces’ and crossed backhands he put Rafa Nadal, one of the most talented tennis players of the Open era, on the ropes. .if not the largest in history. Of course, the Balearic pulled pride and got an epic comeback.

Nadal, better than Federer and Djokovic?

Nadal’s triumph at the 2022 Australian Open has allowed him to add his 21st Grand Slam title, thus undoing the equality that prevailed between Novak Djokovic, Roger Federer and the Balearic himself at the world tennis scepter. As if that were not enough, Rafa Nadal has another 36 Masters 1000 titles, in addition to 5 Davis Cups and 2 Olympic gold medals (one single and one in doubles). Taking these numbers into account, do you think Rafael Nadal is the best tennis player in history?

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