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Focusing on Victory: Lisa Barbelin’s Journey to France’s Historic Olympic Archery Medal

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Lisa Barbelin, who has just won the very first Olympic medal in French women’s individual archery, explains to us how she trained mentally to be 100% focused on the decisive arrows.

Lisa Barbelin during the individual archery event at the Olympic Games at Les Invalides, August 3, 2024. PUNIT PARANJPE / AFP

By Michel Bezbakh

Published on August 4, 2024 at 8:55 a.m.

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“Socrates paid great attention to this, that we can be conquered by ourselves, and that we can conquer ourselves.”recalls the philosopher Alain, in this book called neither more nor less The gods. “It is always the whole body that weighs on the fingers, that knots them, that makes them rebellious. The contracted and stiffened state is what maintains in us the fear of ourselves; and it is madness to envy the virtue of the horse, when one does not have only oneself all his strength as a man.” That’s a lot of neurons to start a paper, but the fact is that to do archery, you need a lot of them. 80, 85, 90%, it varies depending on the people you’re talking to, but the mental part is considerable in this exercise of precision, as Alain and Socrates suggest.

“We all have a technique that allows us to perform and get 10s.”that is to say, reaching the center of the target, Lisa Barbelin explained to us on June 26, at Insep. “But what will make the difference is to make 10s when it is necessary.” Yes, you were absolutely right Lisa, and on Saturday, August 3, 2024, at around 2:46 p.m., you rolled a 10 exactly when you needed to, to win a bronze medal, the very first in the history of French women’s individual archery.

Piano to relax your fingers

We exploded with joy. Because in the space of those ten or fifteen minutes that she had granted us last month, we had had time to realize that this woman was not quite like the others. When your eyes shine that much, when you smile that much, when you give your time with such generosity at such an important moment in your life, you are simply a good person, who deserves a medal.

Okay, back to the point. Back to our arrows. Lisa was telling us that it’s not rocket science to hit the 10, when we’ve shot about 90,000 arrows since September 15, or 300 to 600 per day. And we love the piano. “I’ve been doing it since I was little and it’s a bit like archery: you have to not think about your fingers and keep playing if you make a mistake. The piano also helps me to desynchronize my fingers from each other, make them independent, and to be relaxed. Because in archery, what’s really important is to have the extremities relaxed. If they’re tense, the arrows go too far.”

Sophrology to relax “the sinusoids of the heart”

Since the technique is so easy, the most important thing is concentration. And concentration is first and foremost physical. A question of heart rate. “Someone who is at 70 or 80 beats per minute at rest can be at 150 at the Olympics.”also explained to us the National Technical Director, Benoit Binon. “And it doesn’t end there, your heart rate increases throughout the day. Which leads to fatigue, an energy expenditure linked to stress. You wouldn’t think so, but archery causes a large expenditure of calories.”

We can see it, in fact, on Lisa Barbelin’s face after her eighth-final match on Saturday morning. She is all red, she looks like she just came out of a 5,000 meters, while she only shot a few arrows against the number 19 seed (she herself is number 30), winning 6-2 (3 sets to 1, because a set is worth 2 points). For this story of calories and cardio, a good tip is sophrology. “This helps me with cardiac coherence: having the heart’s sinusoids as flexible as possible, regardless of the number of beats per minute. The important thing is that the variations are smooth. If the curves are too abrupt, we lose lucidity.” READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

A shrink to do “great things” with your emotions

And then you mustn’t spread yourself too thin, of course, over the course of the four matches of an Olympic day. After the eighth, in the mixed zone, she apologizes to TeleramaRTL, and an American media: “No, sorry, I prefer to stay focused, we’ll talk later, with the medal around my neck, okay? Thanks!” It’s rare to give off so many positive vibes. Each time, Lisa entered the arena with a jaw-dropping smile and big greetings for the 9,000 people in the stands. Light years away from those failed team matches in recent days, where the French archers were “entered the arena as if into the slaughterhouse”in his own words. But is it really a help, the flags, the applause, all these « Lisa ! Lisa ! »in this sport where you have to empty your mind? “In the thirty-second and sixteenth finals on Tuesday, I really relied on the energy of the crowd, and today it was the opposite. I listened, but I remained very focused on myself. I managed to switch well. My psychologist, Émilie Thienot, taught me to accept my emotions, and to do great things thanks to them.”

His other training is both physical and psychological. “I do yoga twice a week, and seven minutes of meditation a day. Anytime I feel like it. I go into a room, I take my heartbeat, and I align my exhalations with my inhalations, I exhale five times, I inhale five times. I just focus on that. If a stray thought comes in, I chase it away, and I refocus on my breathing. It’s an exercise I also do just before entering the arena.”

The wind has turned

And so before this quarter-final, against the Indonesian Diananda Choirunisa, seeded number 6. A big machine, that one, in Hunger Games she survives with one hand behind her back. Always making 10s to catch up with Lisa who also shows herself to be simply remarkable in her precision. Several ties lead to a multiplication of sets, until this “match arrow” for the Indonesian. An 8 is enough for her to win, which is to say that it is over since she has only managed almost 9s and 10s until now, and she has proven that her mind is not made of cardboard. Then… then something happens that we will perhaps explain one day, when science has made progress, or when an extraterrestrial intelligence has come down to earth to give us explanations: the Indonesian hits the 5.

“This is impossible! This is unheard of!” exclaims the CNN-Turkey journalist next to me. Apparently there was wind. Behind, Choirunisa scores 8 and Lisa 10. We are in the semi-finals.

Lisa raises her bow (three kilos five) towards the audience and towards the sky, the Sky, thank you for this miracle. But maybe miracles are like luck, they have to be provoked. Maybe also that after bringing bad luck to the French during the first few days, Telerama has become their lucky charm (all those articles on Marchand, Lebrun, Riner…). In any case the wind has turned, and thanks to God, or someone else, this is also to be understood literally.

“The only arrow where I wasn’t quite in the present”

Now, Lisa is in the last four with three Koreans around her. And if the Arena de Bercy, for the gym, resembled Los Angeles 2028, the Invalides for archery, it’s Seoul 88. Yes, Vincent Duluc wanted to devote his column, in The Team of the day, to the feat of having gotten up for archery while “that we see nothing”but it should be noted that quite a few people are prepared to travel 8,000 kilometres with their families for these matches which last no more than ten minutes and which are a little less spectacular, it’s true, than a floor exercise by Simone Biles.

All this to say that the French, for once, are not in the minority but almost, despite the Invalides on the left, the Eiffel Tower in front, the Grand Palais on the right. No miracle in the semi-final. On neutral ground, Lisa loses dryly 6-0 against the number 2.

Then comes this little finale that has all the makings of a big one. How can you stay calm at this moment? “How do they manage to silence the little Iago voice of the ‘me’?”the great athletes, asks David Foster Wallace in Considerations on Lobster II ? “How do they manage to bypass the brain and act with simplicity and superbness? How can they, at the critical moment, invoke, personally, a cliché as hackneyed as “One ball at a time” or “I have to concentrate” and believe it, then do it? Perhaps because, for these outstanding athletes, these clichés are not hackneyed but true, pure and simple; or perhaps they present themselves not as declarative expressions […] but as mere imperatives which are either useful or not; and if they are, it is fitting to invoke them and obey them, and that is all.”

In any case, Lisa shot like a queen, or like Robin Hood, since we have to mention him, in an article on archery. At two sets all against Jeon Hunyoung, Lisa shoots last. 8: she loses. 9: she goes to overtime. 10: she wins. “It’s the only arrow where I wasn’t completely in the present, where I thought about what could happen next. I had my finger on the string, I said to myself “This is your destiny Lisa, you have to take it in hand”, and I did well!” At least: 10. In the stands, his mother, father, brother and two sisters have never been so moved by a good score.

2024-08-04 06:55:08
#Piano #yoga #shrink #Lisa #Barbelins #training #win #historic #medal #archery #Olympics

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SPORTS

How Sponsorships and Betting Platforms Are Boosting the NFL

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The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

How Sponsorships and Betting Platforms Are Boosting the NFL

Published

on

By

The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

Is Rafa Nadal the best tennis player in history after adding a new Australian Open 2022?

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Rafa Nadal made history at the Australian Open after beating Medvedev in a 2022 Australian Open final to remember. The Balearic tennis player, who came to the tournament with many doubts after his physical problems in his left foot, showed -once again- the courage he treasures and was able to turn the match around against a Daniil Medvedev who went up two sets …and that seemed to fly straight to his first Australian Open. Nothing is further from reality. And it is that Rafael Nadal did not lose focus and helped by greater efficiency in the first service and a much deeper and more accurate ‘drive’ managed to turn the score around and beat the Russian in an epic final of more than five hours. Nadal was crowned the new king of the Australian Open. Nadal repeated the success of 2009. Nadal confirmed himself as a great legend.

Nadal, king of the Australian Open 2022

After the resounding absence of Novak Djokovic, Rafa Nadal began his career against the American Marcos Giron, whom he easily beat in three sets, as well as his next rival, the German Hanfmann. His first major clash at the 2022 Australian Open was the one in which he faced the Russian Khachanov in round of 16, against whom he lost his first set of the tournament to finally win 6-3, 6-2, 3-6 and 6-1 . In the quarterfinals, Rafa Nadal also suffered to defeat Frenchman Mannarino, especially after a first set that ended in a tie break of up to 28 minutes. And in rooms Denis Shapovalov. Eye. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

From weighing retirement to rising as the best

The aggressive game of the Canadian, one of the tennis players called to dominate world tennis in the coming years, put the Balearic against the ropes and was able to overcome a deficit of two sets down. However, Nadal recovered and reached the semifinals, where he also dismantled the ‘bombardier’ ​​Mario Berrettini (another who is very strong on the circuit).

Nadal is left alone in the Olympus of tennis

The Australian Open final against Daniiel Medvedev was another story. Major words, maximum demand and extreme suffering. This time the Russian put aside his most controversial side (against Tsitsipas Medvedev he called the referee stupid) and based on ‘aces’ and crossed backhands he put Rafa Nadal, one of the most talented tennis players of the Open era, on the ropes. .if not the largest in history. Of course, the Balearic pulled pride and got an epic comeback.

Nadal, better than Federer and Djokovic?

Nadal’s triumph at the 2022 Australian Open has allowed him to add his 21st Grand Slam title, thus undoing the equality that prevailed between Novak Djokovic, Roger Federer and the Balearic himself at the world tennis scepter. As if that were not enough, Rafa Nadal has another 36 Masters 1000 titles, in addition to 5 Davis Cups and 2 Olympic gold medals (one single and one in doubles). Taking these numbers into account, do you think Rafael Nadal is the best tennis player in history?

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
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