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Damiano Martinuzzi: Shaping Success at PSG Judo!

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Damiano Martinuzzi, new coach at… Teddy Riner’s PSG!

Damiano, have you become a PSG fan? Are there any links between football and judo?

“Before I arrived, I obviously didn’t attach as much importance to PSG’s results as I do now. And I don’t jump for joy at every victory. But there are close links between the five sections of the club. So, yes, you become a supporter. It’s logical. PSG is a brand. We benefit, that’s a strong word, from the richness of other sports and visibility. But also from professionalism. And then, there is a philosophy that comes from the football club because the boss is Nasser al-Khelaïfi. I sometimes hear from the president of the judo section words that I read in certain interviews with the big boss.”

guillement

“Our female judokas are the first to have won the Champions League for PSG.”

Is Nasser al-Khelaïfi interested in judo?

“Of course! He has already participated in events. He also invited our female judokas to the Parc des Princes to celebrate their victory in the Champions League. They are the first to have won it for PSG! In his eyes, each section of the club is important. It’s a detail but it left its mark on me: at the beginning of the year, he organized a galette des rois, to which not only the players and judokas were invited but also all the employees. It’s a big family!”

Damiano Martinuzzi, happy at PSG, with Luis Enrique and Nasser al-Khelaïfi. ©Guy Beauclercq

How did you become a coach at PSG? Who came to get you at Judo Vlaanderen?

“Last summer, I was contacted by the president, Djamel Bouras, who explained to me that the club was interested in hiring a new coach. And he asked me if I was interested. I admit that, for me, it was not easy to leave my country and Judo Vlaanderen. A year before the Paris Games, I was in an Olympic project with Matthias, Toma, Mina. It was not an easy decision to make. But, once I made it, it became one. Because I have no regrets! I have moved into another world. And it is a huge opportunity to be able to work at this level, in such a professional structure.”

What is your exact role at PSG?

“I am the head coach of a group of twenty-five judokas. If we compare it with a federation, we can talk about “head coach”. My role does not stop at training. I am also in charge of planning. At the same time as my arrival, PSG strengthened itself with five transfers such as Luka Mkheidze, Walide Khyar or Margaux Pinot. The club has taken on another dimension in French judo. You should know that we have 50% of the French team selected for the Paris Games. We were hoping for nine, we have seven… But, in my head, there is no pressure because I felt it straight away. I knew the value of the judokas that I was brought to train when I arrived in September. The club’s objectives were clear.”

guillement

“PSG is the club that brings back to France the most medals at the Euro, at the World Cup…”

What are the club’s goals? To become European champion?

“To be the best club in France, in Europe, but not only! PSG is the club most represented at the European or world championships, the one that brings back the most medals to France. PSG is stronger than many countries. At Euro 2023, in Montpellier, we had a clean sweep with four gold medals and two bronze medals. It’s not just the club. It’s in collaboration with the federation. To come back to the pressure, I say no because I knew what I was getting into.”

Are you still coaching?

“Yes, at some Grand Slams. For the rest, I’m not in the coach’s chair but I’m accredited. I have a role to play, particularly at the tactical level with certain judokas who feel the need. I’m in contact with them every day. Within the club, there are the elites, a few juniors and that’s it. That’s already not bad because PSG aims for excellence.”

How does a, let’s say, normal week in Paris go? READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

“I often leave home on Monday, around five in the morning. It’s not far. And I don’t hide the fact that this proximity made my decision easier, my choice to come and train in Paris. I had already received offers to train abroad, but it was far away. And then, the project wasn’t as big, as beautiful. On Monday morning, we train here, in Ivry. We have two sessions per day, boys and girls separated. That’s why I work with two coaches. As a general rule, my day starts early and ends late because I attend all the training sessions. I can’t imagine it any other way. But that was already the case before. You have to be in contact with the judokas all the time! Often, my days are spent at Insep. Between the two sessions, I also organize my meetings there. For example, watching videos…”

Damiano Martinuzzi in training at PSG… ©Guy Beauclercq

Will you be at the Paris Games?

“Yes, but it was never the club’s wish, and even less mine, to arrive and put me on the chair as coach. The deadline was too short and, above all, it would be presumptuous of me. The results were there before I arrived! I think I bring added value, a different vision, but it was already working. So why change?”

With just one gold medal, has France turned the page on the Tokyo Games?

“I think that the change of president at the French federation was an opportunity to question things. The evolution meant that judokas from big nations like France went abroad a little more, like small countries, to seek competition. The best example is Teddy Riner. A champion like him knew how to adapt to the needs of the high level by participating in training courses and competitions, even though he is one of the most studied judokas in the world. Teddy comes to the club from time to time. He is an example. But the planning must be adapted to the person and not to a complete team. So, yes, he works in an individualized way.”

In France, the competition is huge, isn’t it?

“The level is very high. For example, there are three girls in -57 kg, two of whom from PSG have won a Grand Slam, Faiza Mokdar and Priscilla Gneto, but they are not selected for the Olympics! It’s Sarah Cysique, the highest ranked in the ranking. This is the reality of French judo. This competition is new for me.”

guillement

“Frankly, I would prefer that Alpha Djalo, from PSG, does not meet Matthias Casse.”

How long have you signed with PSG for?

“It’s a fixed-term contract, for three years. So, until 2026, which gives me time to see if I like it. We realized that my arrival a year before the Olympics was a bit of a complicated situation. So, halfway before Los Angeles, we’ll evaluate. But it’s obvious that, given my current situation, I’m resigning right away!”

Surprise: Damiano Martinuzzi leaves Toma Nikiforov and Matthias Casse!

Do you still have contacts with Belgium, Matthias Casse, Toma Nikiforov, Judo Vlaanderen?

“Of course! With Matthias and Toma. Less with Judo Vlaanderen… Of course. When I meet them, we talk. There is no question of ignoring them. After so many years of collaboration, there is still a connection; which, in a way, reassures the judokas I look after. On the other hand, I have distanced myself professionally. Today, I am 100% at PSG!”

How did you experience the victory of Alpha Djalo, from PSG, against Matthias Casse for bronze at the Euro in Montpellier?

“Honestly, I would have preferred that they not meet. Or in the final for the gold. But there you go, may the best man win!”

The PSG Judo team in full with… Teddy Riner. ©Guy Beauclercq
2024-07-16 14:11:48
#Belgians #French #coach #side #border #Damiano #Martinuzzi #PSG #stronger #countries

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SPORTS

How Sponsorships and Betting Platforms Are Boosting the NFL

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The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

How Sponsorships and Betting Platforms Are Boosting the NFL

Published

on

By

The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

Is Rafa Nadal the best tennis player in history after adding a new Australian Open 2022?

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Rafa Nadal made history at the Australian Open after beating Medvedev in a 2022 Australian Open final to remember. The Balearic tennis player, who came to the tournament with many doubts after his physical problems in his left foot, showed -once again- the courage he treasures and was able to turn the match around against a Daniil Medvedev who went up two sets …and that seemed to fly straight to his first Australian Open. Nothing is further from reality. And it is that Rafael Nadal did not lose focus and helped by greater efficiency in the first service and a much deeper and more accurate ‘drive’ managed to turn the score around and beat the Russian in an epic final of more than five hours. Nadal was crowned the new king of the Australian Open. Nadal repeated the success of 2009. Nadal confirmed himself as a great legend.

Nadal, king of the Australian Open 2022

After the resounding absence of Novak Djokovic, Rafa Nadal began his career against the American Marcos Giron, whom he easily beat in three sets, as well as his next rival, the German Hanfmann. His first major clash at the 2022 Australian Open was the one in which he faced the Russian Khachanov in round of 16, against whom he lost his first set of the tournament to finally win 6-3, 6-2, 3-6 and 6-1 . In the quarterfinals, Rafa Nadal also suffered to defeat Frenchman Mannarino, especially after a first set that ended in a tie break of up to 28 minutes. And in rooms Denis Shapovalov. Eye. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

From weighing retirement to rising as the best

The aggressive game of the Canadian, one of the tennis players called to dominate world tennis in the coming years, put the Balearic against the ropes and was able to overcome a deficit of two sets down. However, Nadal recovered and reached the semifinals, where he also dismantled the ‘bombardier’ ​​Mario Berrettini (another who is very strong on the circuit).

Nadal is left alone in the Olympus of tennis

The Australian Open final against Daniiel Medvedev was another story. Major words, maximum demand and extreme suffering. This time the Russian put aside his most controversial side (against Tsitsipas Medvedev he called the referee stupid) and based on ‘aces’ and crossed backhands he put Rafa Nadal, one of the most talented tennis players of the Open era, on the ropes. .if not the largest in history. Of course, the Balearic pulled pride and got an epic comeback.

Nadal, better than Federer and Djokovic?

Nadal’s triumph at the 2022 Australian Open has allowed him to add his 21st Grand Slam title, thus undoing the equality that prevailed between Novak Djokovic, Roger Federer and the Balearic himself at the world tennis scepter. As if that were not enough, Rafa Nadal has another 36 Masters 1000 titles, in addition to 5 Davis Cups and 2 Olympic gold medals (one single and one in doubles). Taking these numbers into account, do you think Rafael Nadal is the best tennis player in history?

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
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