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DQ Enters the Western Fast Food Market with Opening of First Hamburger Restaurant

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Making hamburgers has become DQ’s latest goal. On July 11, DQ China’s first hamburger restaurant, DQ BLIZZARD & BURGERS (hereinafter referred to as “DQ Hamburgers”), officially opened in Shanghai. From the scene, the words “Imported Grain-Fed Angus Beef”, “Brioche Butter Bread”, “Butter Lettuce” and the pictures of hamburgers on the billboard outside the store are particularly eye-catching.

In terms of products, the store not only sells hamburgers, fried chicken, and snacks, but also offers ice cream and milkshakes currently sold in other DQ ice cream shops, as well as peripheral products such as mugs, baseball caps, and T-shirts. In terms of price, the DQ burger applet shows that the beef burgers sold in the store start at 35 yuan, and the chicken burgers are priced at 29 yuan.

Beijing Business Daily reporter learned that the DQ brand is currently operated by two franchise companies in China, Hexing Group and CFB Group. The above-mentioned DQ burger is opened by CFB Group and is a new type of DQ “ice cream + burger” store.

Regarding the future development plan of DQ burgers, the relevant person in charge said that regular DQ stores will not increase related meals, but will continue to open DQ burgers. According to Xu Weilun, CEO of CFB Group, DQ burgers + ice cream shops will be positioned as flagship stores of the DQ brand in various cities in the future development map of CFB, adopting a rational and profitable store expansion model, with the city’s high-traffic and highly representative Class A properties as the focus of site selection. At present, CFB’s DQ ice cream stores have covered more than 1,300 stores in about 300 cities from first-tier to fifth-tier cities, and continue to grow rapidly at a rate of 250-300 new stores each year. In the third quarter of 2024, 3 DQ burgers + ice cream stores will be opened in Shanghai. After adjusting the best business model, it will be expanded to other first-tier and super second-tier cities in 2025. The group plans to expand the “burger + ice cream” DQ stores to 100 by 2030.

According to reports, in 1992, DQ ice cream quickly gained popularity in the Chinese market with its “inverted cup without spilling” Blizzard product. Currently, CFB Group, which owns or manages DQ, Papa John’s, Yuepu Restaurant and Jinyuju, has opened 1,300 DQ ice cream stores in China. However, globally, the DQ brand does not only sell ice cream, but also a hamburger and ice cream fusion restaurant, with more than 4,000 stores selling hamburgers in North America and the Middle East.

Zhan Junhao, founder of Fujian Huace Brand Positioning Consulting, said that as a representative of Western fast food, hamburgers have a wide range of consumer groups and stable market demand, and with the diversification of consumer demand, the hamburger market still has a large room for growth. From DQ’s own perspective, the brand is seeking new growth points, further enriching its product line by launching hamburgers and other products, and improving its brand competitiveness and market share.

Indeed, the potential of the Western fast food industry cannot be underestimated. The “China Western Fast Food Industry Market Analysis and Forecast Research Report” (hereinafter referred to as the “Report”) released by Zhiyanzhan shows that the market size of China’s Western fast food industry was 270.218 billion yuan in 2019, and the market size of China’s Western fast food industry in the first quarter of 2024 was 99.9 billion yuan, a year-on-year increase of 8.35%. According to Zhiyanzhan’s forecast, the growth rate of the market size of China’s Western fast food industry will be 6%-9% from 2024 to 2030; in 2030, the market size of China’s Western fast food industry will be 615.173 billion yuan, a year-on-year increase of 6.79%.

However, the Western fast food market is highly competitive, and there are many players who have been working in the market for many years. It is not easy to gain a firm foothold. The report mentioned that the Western fast food brand matrix is ​​clearly divided into two camps: one is composed of international brands such as KFC, McDonald’s, and Burger King. They usually target the mid-to-high-end market, with a single product price range of 25-35 yuan, and prefer to be located in first-tier and new first-tier cities. With their brand influence and mature operating model, they have effectively attracted a large number of consumers; on the other hand, local forces represented by Tustin and Wallace use a more people-friendly pricing strategy (about 15-25 yuan) to quickly expand in low-tier cities and a wider range of sinking markets, achieving scale expansion.

In addition, many chain restaurants have begun to try to make hamburgers, such as Pizza Hut’s new “pizza burger”, Weijia Liangpi’s hamburger shop, and Xibei Group’s Jia Guolong Chinese Burger. What are the chances of DQ’s entry into the market? Zhan Junhao believes that consumer base, operational capabilities, and supply chain are all advantages of DQ hamburgers. However, the hamburger market is highly competitive, and DQ has limited experience in operating Western fast food in China. It needs to continue to learn and improve in order to improve market recognition. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

As DQ mentioned above, “the store expansion model that pursues profitability”, constantly adjusting the profit model is the key to DQ Burger’s expansion. Zhan Junhao pointed out that DQ Burger must first clarify its own positioning, make more accurate decisions in product development, pricing strategy, etc., and carry out differentiated layout through continuous innovation and improvement of product quality to create a unique product experience. At the same time, DQ Burger should fully consider factors such as traffic flow, consumer groups, and competitive situation in site selection. In addition, DQ Burger needs to formulate a reasonable profit model and cost control strategy, continuously optimize operating processes and reduce costs, and improve store efficiency and profitability.

Beijing Business Daily reporter Zhang Tianyuan

(Source: Beijing Business Daily)

Source: Beijing Business Daily

Article author: Zhang Tianyuan

Original title: DQ opens its first hamburger restaurant and enters a new market of Western fast food

Solemnly declare:Eastmoney publishes this content to spread more information. It has nothing to do with the position of this website and does not constitute investment advice. You will bear the risks if you act accordingly.

2024-07-11 11:14:15
#opens #hamburger #restaurant #enters #market #Western #fast #food

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How Sponsorships and Betting Platforms Are Boosting the NFL

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The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

How Sponsorships and Betting Platforms Are Boosting the NFL

Published

on

By

The National Football League (NFL) has long been a powerhouse in the world of sports, captivating millions of fans every season with thrilling games, fierce rivalries, and unforgettable moments. However, the league’s growth and continued dominance aren’t solely due to the action on the field. In recent years, the influence of sponsorships and betting platforms has become a significant driver behind the NFL’s soaring popularity. This article delves into how these partnerships are not just complementing the league’s appeal but are actively boosting its reach and revenue.

The Power of Sponsorships: More Than Just Branding

Sponsorships have always played a crucial role in the NFL’s financial ecosystem. Major corporations vie for the opportunity to have their brand associated with the league, and these partnerships extend far beyond simple logo placements. The NFL’s sponsorships are deep-rooted, multifaceted collaborations that enhance fan engagement and create a seamless connection between the sport and the brands involved.

Sponsorship deals in the NFL offer brands access to a vast and diverse audience. The league’s games are watched by millions of viewers across the country and internationally, making it a prime platform for advertisers. Companies like Pepsi, Nike, and Verizon have leveraged their NFL sponsorships to not only increase brand visibility but also to engage with fans in more meaningful ways. These companies create campaigns, promotions, and experiences that resonate with NFL fans, making the league an integral part of their brand identity.

Additionally, these sponsorships inject substantial revenue into the league. The funds generated from sponsorship deals are funneled back into the NFL, supporting various initiatives such as player development, community programs, and stadium enhancements. This, in turn, improves the overall quality of the game, making the NFL experience richer for fans.

Moreover, the alignment of brands with the NFL fosters a sense of loyalty among fans. When a beloved brand supports their favorite team or the league, fans often feel a deeper connection to both the brand and the sport. This emotional bond translates into increased brand loyalty and, ultimately, higher sales for the sponsoring companies.

The Rise of Betting Platforms: A Game-Changer for Fan Engagement

The legalization of sports betting in many states across the U.S. has ushered in a new era for the NFL. Betting platforms like FanDuel sportsbook have rapidly integrated themselves into the NFL ecosystem, offering fans new and exciting ways to engage with the sport. This transformation has profoundly impacted both fan engagement and the league’s revenue streams.

Betting platforms have revolutionized how fans interact with the NFL. Previously, fans primarily engaged with the sport by watching games, attending events, or participating in fantasy football leagues. While these activities still hold immense value, betting has introduced a more dynamic and immersive way to experience the NFL. Fans can now place wagers on various aspects of the game, from predicting the outcome of a match to speculating on player performances.

This new level of engagement has made the viewing experience more interactive and exciting. Fans who place bets are likely to watch games more attentively, as they have a personal stake in the outcome. This heightened interest not only increases viewership but also encourages fans to watch games they might otherwise have skipped, broadening the league’s audience.

From a financial perspective, the integration of betting platforms has opened up new revenue streams for the NFL. The league has struck lucrative deals with major betting companies, allowing these platforms to operate within the NFL’s framework. In return, the NFL receives a share of the profits generated from bets placed on its games. This influx of revenue further bolsters the league’s financial stability and supports its growth initiatives. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Moreover, NFL betting platforms have created opportunities for the NFL to tap into new markets. As more states legalize sports betting, the league’s potential audience expands. Betting platforms attract not only traditional sports fans but also individuals who may not have previously been interested in the NFL. This diversification of the fan base is crucial for the league’s long-term growth, as it ensures that the NFL remains relevant in an ever-changing entertainment landscape.

The Synergy Between Sponsorships and Betting Platforms

The convergence of sponsorships and betting platforms has created a synergistic effect that amplifies the benefits of both. Sponsorship deals with betting companies have become increasingly common, further intertwining the NFL’s financial ecosystem with the world of sports betting. These partnerships create a powerful feedback loop, where increased fan engagement through betting leads to higher brand visibility and, consequently, more lucrative sponsorship deals.

Betting companies, like DraftKings and FanDuel, have capitalized on their NFL partnerships by offering exclusive promotions and odds to fans. These promotions are often tied to the league’s major events, such as the Super Bowl, and are heavily advertised through the NFL’s channels. This not only drives betting activity but also enhances the overall fan experience by providing more ways to engage with the sport.

Sponsorships also benefit from the presence of betting platforms. The heightened engagement from betting creates more opportunities for brands to connect with fans. For example, a fan who places a bet on a game is more likely to pay attention to the advertisements and promotions displayed during that game. This increased attention translates into higher returns on investment for sponsors, making the NFL an even more attractive platform for advertising.

Furthermore, the integration of betting platforms into the NFL has led to the development of new forms of content. Betting-related content, such as odds analysis, betting tips, and expert predictions, has become a staple of NFL coverage. This content is often sponsored by brands, creating additional revenue streams for both the league and the betting platforms. It also provides fans with valuable information, further enhancing their engagement with the sport.

Conclusion

The NFL’s ascent as a global sports powerhouse is not just a result of the on-field action but is also deeply tied to the strategic partnerships it has forged with sponsors and betting platforms. These relationships have not only provided the league with significant financial support but have also revolutionized how fans engage with the sport.

As the NFL continues to embrace these partnerships, it is poised to reach even greater heights, solidifying its status as the preeminent force in the world of sports. The future of the NFL is bright, and sponsorships and betting platforms will undoubtedly be at the forefront of its continued success.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

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Is Rafa Nadal the best tennis player in history after adding a new Australian Open 2022?

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Rafa Nadal made history at the Australian Open after beating Medvedev in a 2022 Australian Open final to remember. The Balearic tennis player, who came to the tournament with many doubts after his physical problems in his left foot, showed -once again- the courage he treasures and was able to turn the match around against a Daniil Medvedev who went up two sets …and that seemed to fly straight to his first Australian Open. Nothing is further from reality. And it is that Rafael Nadal did not lose focus and helped by greater efficiency in the first service and a much deeper and more accurate ‘drive’ managed to turn the score around and beat the Russian in an epic final of more than five hours. Nadal was crowned the new king of the Australian Open. Nadal repeated the success of 2009. Nadal confirmed himself as a great legend.

Nadal, king of the Australian Open 2022

After the resounding absence of Novak Djokovic, Rafa Nadal began his career against the American Marcos Giron, whom he easily beat in three sets, as well as his next rival, the German Hanfmann. His first major clash at the 2022 Australian Open was the one in which he faced the Russian Khachanov in round of 16, against whom he lost his first set of the tournament to finally win 6-3, 6-2, 3-6 and 6-1 . In the quarterfinals, Rafa Nadal also suffered to defeat Frenchman Mannarino, especially after a first set that ended in a tie break of up to 28 minutes. And in rooms Denis Shapovalov. Eye. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

From weighing retirement to rising as the best

The aggressive game of the Canadian, one of the tennis players called to dominate world tennis in the coming years, put the Balearic against the ropes and was able to overcome a deficit of two sets down. However, Nadal recovered and reached the semifinals, where he also dismantled the ‘bombardier’ ​​Mario Berrettini (another who is very strong on the circuit).

Nadal is left alone in the Olympus of tennis

The Australian Open final against Daniiel Medvedev was another story. Major words, maximum demand and extreme suffering. This time the Russian put aside his most controversial side (against Tsitsipas Medvedev he called the referee stupid) and based on ‘aces’ and crossed backhands he put Rafa Nadal, one of the most talented tennis players of the Open era, on the ropes. .if not the largest in history. Of course, the Balearic pulled pride and got an epic comeback.

Nadal, better than Federer and Djokovic?

Nadal’s triumph at the 2022 Australian Open has allowed him to add his 21st Grand Slam title, thus undoing the equality that prevailed between Novak Djokovic, Roger Federer and the Balearic himself at the world tennis scepter. As if that were not enough, Rafa Nadal has another 36 Masters 1000 titles, in addition to 5 Davis Cups and 2 Olympic gold medals (one single and one in doubles). Taking these numbers into account, do you think Rafael Nadal is the best tennis player in history?

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