Connect with us

SPORTS

DQ Enters the Western Fast Food Market with Opening of First Hamburger Restaurant

Published

on

By


Making hamburgers has become DQ’s latest goal. On July 11, DQ China’s first hamburger restaurant, DQ BLIZZARD & BURGERS (hereinafter referred to as “DQ Hamburgers”), officially opened in Shanghai. From the scene, the words “Imported Grain-Fed Angus Beef”, “Brioche Butter Bread”, “Butter Lettuce” and the pictures of hamburgers on the billboard outside the store are particularly eye-catching.

In terms of products, the store not only sells hamburgers, fried chicken, and snacks, but also offers ice cream and milkshakes currently sold in other DQ ice cream shops, as well as peripheral products such as mugs, baseball caps, and T-shirts. In terms of price, the DQ burger applet shows that the beef burgers sold in the store start at 35 yuan, and the chicken burgers are priced at 29 yuan.

Beijing Business Daily reporter learned that the DQ brand is currently operated by two franchise companies in China, Hexing Group and CFB Group. The above-mentioned DQ burger is opened by CFB Group and is a new type of DQ “ice cream + burger” store.

Regarding the future development plan of DQ burgers, the relevant person in charge said that regular DQ stores will not increase related meals, but will continue to open DQ burgers. According to Xu Weilun, CEO of CFB Group, DQ burgers + ice cream shops will be positioned as flagship stores of the DQ brand in various cities in the future development map of CFB, adopting a rational and profitable store expansion model, with the city’s high-traffic and highly representative Class A properties as the focus of site selection. At present, CFB’s DQ ice cream stores have covered more than 1,300 stores in about 300 cities from first-tier to fifth-tier cities, and continue to grow rapidly at a rate of 250-300 new stores each year. In the third quarter of 2024, 3 DQ burgers + ice cream stores will be opened in Shanghai. After adjusting the best business model, it will be expanded to other first-tier and super second-tier cities in 2025. The group plans to expand the “burger + ice cream” DQ stores to 100 by 2030.

According to reports, in 1992, DQ ice cream quickly gained popularity in the Chinese market with its “inverted cup without spilling” Blizzard product. Currently, CFB Group, which owns or manages DQ, Papa John’s, Yuepu Restaurant and Jinyuju, has opened 1,300 DQ ice cream stores in China. However, globally, the DQ brand does not only sell ice cream, but also a hamburger and ice cream fusion restaurant, with more than 4,000 stores selling hamburgers in North America and the Middle East.

Zhan Junhao, founder of Fujian Huace Brand Positioning Consulting, said that as a representative of Western fast food, hamburgers have a wide range of consumer groups and stable market demand, and with the diversification of consumer demand, the hamburger market still has a large room for growth. From DQ’s own perspective, the brand is seeking new growth points, further enriching its product line by launching hamburgers and other products, and improving its brand competitiveness and market share.

Indeed, the potential of the Western fast food industry cannot be underestimated. The “China Western Fast Food Industry Market Analysis and Forecast Research Report” (hereinafter referred to as the “Report”) released by Zhiyanzhan shows that the market size of China’s Western fast food industry was 270.218 billion yuan in 2019, and the market size of China’s Western fast food industry in the first quarter of 2024 was 99.9 billion yuan, a year-on-year increase of 8.35%. According to Zhiyanzhan’s forecast, the growth rate of the market size of China’s Western fast food industry will be 6%-9% from 2024 to 2030; in 2030, the market size of China’s Western fast food industry will be 615.173 billion yuan, a year-on-year increase of 6.79%.

However, the Western fast food market is highly competitive, and there are many players who have been working in the market for many years. It is not easy to gain a firm foothold. The report mentioned that the Western fast food brand matrix is ​​clearly divided into two camps: one is composed of international brands such as KFC, McDonald’s, and Burger King. They usually target the mid-to-high-end market, with a single product price range of 25-35 yuan, and prefer to be located in first-tier and new first-tier cities. With their brand influence and mature operating model, they have effectively attracted a large number of consumers; on the other hand, local forces represented by Tustin and Wallace use a more people-friendly pricing strategy (about 15-25 yuan) to quickly expand in low-tier cities and a wider range of sinking markets, achieving scale expansion.

In addition, many chain restaurants have begun to try to make hamburgers, such as Pizza Hut’s new “pizza burger”, Weijia Liangpi’s hamburger shop, and Xibei Group’s Jia Guolong Chinese Burger. What are the chances of DQ’s entry into the market? Zhan Junhao believes that consumer base, operational capabilities, and supply chain are all advantages of DQ hamburgers. However, the hamburger market is highly competitive, and DQ has limited experience in operating Western fast food in China. It needs to continue to learn and improve in order to improve market recognition. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

As DQ mentioned above, “the store expansion model that pursues profitability”, constantly adjusting the profit model is the key to DQ Burger’s expansion. Zhan Junhao pointed out that DQ Burger must first clarify its own positioning, make more accurate decisions in product development, pricing strategy, etc., and carry out differentiated layout through continuous innovation and improvement of product quality to create a unique product experience. At the same time, DQ Burger should fully consider factors such as traffic flow, consumer groups, and competitive situation in site selection. In addition, DQ Burger needs to formulate a reasonable profit model and cost control strategy, continuously optimize operating processes and reduce costs, and improve store efficiency and profitability.

Beijing Business Daily reporter Zhang Tianyuan

(Source: Beijing Business Daily)

Source: Beijing Business Daily

Article author: Zhang Tianyuan

Original title: DQ opens its first hamburger restaurant and enters a new market of Western fast food

Solemnly declare:Eastmoney publishes this content to spread more information. It has nothing to do with the position of this website and does not constitute investment advice. You will bear the risks if you act accordingly.

2024-07-11 11:14:15
#opens #hamburger #restaurant #enters #market #Western #fast #food

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

SPORTS

NFL | The best was yet to come, and then no

Published

on

By

In February 2022, the Bengals missed the Super Bowl by three small points, but regardless, the future seemed bright in Cincinnati.


Posted at 1:13 a.m.

Updated at 7:00 a.m.

In any case, that’s what we, the most seasoned experts in American football, believed, capable of seeing the future each season, often in a very impressive way; for example, this column has been predicting since 1970 that the New York Jets are not going to win the Super Bowl, and that’s still exactly what happens.

The Bengals have never won anything, but their presence on the big stage two years ago suggested that, a bit like the Nordiques in 1990, the best was yet to come.

Well, no.

As of this hour, the Bengals are a dismal 1-4, and even then, their only win came against the Carolina Panthers, who are about as bad as they are.

The good news for the Bengals is that this “landing” is fairly easily explained: their defense is pretty awful. The less good news is that it is probably already too late to try to solve this problem.

In five games, the Bengals have allowed a total of 145 points, which gives a pretty staggering average of 29 points per game. No one else in the American Association looks this bad, and in the league as a whole, only the Carolina Panthers are even worse in this regard.

Meanwhile, the Bengals are wasting the best years of Joe Burrow, who turns 28 in December. He wouldn’t be the first quality quarterback to waste his talent in this uniform.

Is it necessary here to remember that in American football, as in life in general, there is never anything certain? This reality reminds us of this sublime quote from Jean-Jacques Rousseau, who once wrote that “supreme happiness is a hundred times sweeter to hope for than to obtain”.

Rousseau must have been a Bengals fan, obviously.

You are probably aware that the New York Jets fired their coachbut that’s not the worst. The worst part is that poor Robert Saleh would have been escorted to the door like a pauper by security agents.

PHOTO MIKE STOBE, ARCHIVES AGENCE FRANCE-PRESSE READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Former New York Jets head coach Robert Saleh

It’s undoubtedly one of the worst moments in the history of a club that collects the worst moments, from Mark Sanchez dropping a ball on his lineman’s pussy, to a visibly hot Joe Namath trying to to kiss a reporter live on TV (we’re going to move on to the naughty photo of Brett Favre because there are children here).

We can never repeat it enough: in football, as in life, everything starts from the top. The leaders of the Jets, who display a level of competence similar to that of the inventors of Pepsi Crystal, thus opted for the easy way, instead of realizing that their ground game is non-existent, and that their quarterback who hears voices in his head is finished.

In addition, barely installed, new coach Jeff Ulbrich decided to give control of the attack to assistant Todd Downing, who will call the plays from now on. This is not a detail because this task previously fell to offensive coordinator Nathaniel Hackett, close and confidant of Aaron Rodgers.

It’s obvious that this is going to end very badly. As per usual.

Someone whispers in my ear that the inbox is overflowing again, so let’s get to it right away.

First, Luc Girouard from Sept-Îles sends us this timely little comment: “Would Prince Rodgers have plotted to kick Robert Saleh out in order to take his place? »

We all see what you did, Luc.

Then, there is a certain Nicolas B. from Laval who sent this: “Hi Richard. Great weekly column on football. Really entertaining. In addition, you allow my teenagers to read about football in French, which is still a challenge […] If you ever make a reference to my comment, my sports travel gang is buying me a beer on our next trip. »

You will demand a micro beer, Nicolas. Finally, there is Marco Campanozzi who can no longer hear about “mixing” and the right chair: “I can’t do it anymore!!! »

We are Marco.

It will be another great opportunity to lock yourself in front of the TV while pretending to do something constructive, because Sunday’s menu is particularly spicy.

Thus, Commanders in a state of grace will go to Baltimore to prove that they are serious, the Chargers will go to Denver in the hope of recovering after two defeats in a row, and the Cowboys will host the Lions, in a match that they can’t really let slip away, just to build something following the little miracle last Sunday night in Pittsburgh.

Don’t forget to check out the colors during halftime.

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

A young badminton player realizes his deceased father’s dream

Published

on

By

Only 13 years old, badminton-player-honors-fathers-dream-at-nationals/” title=”13-year-old Saskatchewan badminton player honors father’s dream at nationals”>Gautham Sumesh is preparing to realize the dream of his father, who died six months ago: he will soon participate in the National Badminton Championship.

My father was really addicted to badmintonrecalls the Saskatchewan teenager. He really liked that I played.

Gautham Sumesh has been playing badminton since he was old enough to handle a racket. The first time he managed to beat his father, Sumesh Pulavathil, he was offered a drink to celebrate the event.

Sadly, Sumesh Pulavathil died in a road accident near Estevan last October.

Despite the tragedy, the teenager continues to carry his family’s dreams: Gautham Sumesh won the provincial championships this year and is preparing to participate in the National Championship in New Brunswick.

He would be really happyhe believes.

Dreaming of badminton

The young player’s parents left India in 2022 in the hope that their son would become a top badminton player.

: Gautham badminton”,”text”:”When we moved to Canada, we only had one thing in mind: Gautham badminton”}}”>When we moved to Canada, we only had one thing in mind: Gautham badmintonexplains the latter’s mother, Gayathri Ramdas. It is the foundation of our family life.

Her husband put everything in place to help his son play. He bought him shoes and racquets, in addition to devoting many hours to coaching him and other children.

Sumesh Pulavathil (front) was an avid badminton player. (Archive photo)

Photo: Provided by Gayathri Ramdas

Although the family was devastated by Sumesh Pulavathil’s death, there was never any question of the teenager quitting badminton. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Since the death of his father, Gautham Sumesh has undergone intensive training, particularly in preparation for the provincial competition which took place in April.

He remembers that no one knew him when he started competing provincially, but that changed after his victory at the provincial championship.

: “Hey, good job!” Everyone started talking to me and becoming friends with me”,”text”:”After I won, everyone said to me: “Hey, good job! “Everyone started talking to me and becoming friends with me”}}”>After I won, everyone said to me: “Hey, good job!” Everyone started talking to me and becoming friends with meexplained Gautham Sumesh.

A portrait of Sumesh Pulavathil (far left) and his family.

Photo: Provided by Gayathri Ramdas

Despite his son’s success in the championship, Gayathri Ramdas believes the victory was bittersweet due to his father’s absence.

Despite everything, she watched her son grow up and demonstrate the values ​​of sportsmanship and good play that she and her husband wanted to instill in him, as he harbored ambitions of becoming a professional badminton player.

I’m little by little catching up on all the dreams we had.

With information from Janani Whitfield

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

SPORTS

Our Expert’s Pick of the Day: Bet on the Steelers and Lions

Published

on

By

Are you ready for two NFL betting suggestions for Week 6?

CHOICE #1

My first choice is the game between the Pittsburgh Raiders defeated Chargers in final play in overtime”>Steelers and the Las Vegas Raiders. In this game, I’m betting on the first half point spread in favor of the Steelers.

I like the Pittsburgh club’s chances in this matchup, but a three-point spread for the entire game doesn’t reassure me much. It’s hard to bet on a team that has averaged 18.4 points per game and is favored by three points in an away game. For this reason, I chose to bet on the lead in the first half.

The Raiders are a disaster. Wide receiver Davante Adams has asked to be traded, and there are rumors that some players are unhappy with their coach, Antonio Pierce. Maxx Crosby played through a sprained ankle last week, but the team will be without Christian Wilkins on Sunday. Additionally, three of their offensive linemen are currently questionable cases.

After surprising the NFL world by beating the Baltimore Ravens, the Raiders followed with a horrendous 36-22 loss at home to the weak Carolina Panthers. They then took advantage of DeShaun Watson’s largesse to win, before losing 34-18 to the Denver Broncos last week.

For me, it comes down to the fact that Pittsburgh’s defense is much better than Vegas’. The Steelers weren’t very impressive on offense against the Dallas Cowboys last week, but things will be easier against the Raiders.

The state of mind is probably much better on the Pittsburgh side. After starting the season 3-0, they lost their last two games, and I think they will get back to winning ways this week. They will start strong against a rusty Aidan O’Connell, who will make his first start in 2024.

CHOICE #2

We have a great NFC game taking place at the beautiful AT&T Stadium in Arlington, Texas. In this game, I am betting on the Detroit Lions.

Jared Goff lacks mobility, so he tends to struggle under pressure. When he has time to analyze the field, he dissects the defense.

Knowing this, who will put pressure on Goff in this matchup? The Cowboys will be without their two best quarterback hunters, Micah Parsons and DeMarcus Lawrence. Even defensive end Marshawn Kneeland will not be in the game. READ FULL STORY HERE>>>CLICK HERE TO CONTINUE READING>>>

Linebacker Eric Kendricks made a big impact in his first month with his new team. However, he is hampered by calf and shoulder injuries, so he could be sidelined. It would be a big blow for this defense.

Meanwhile, Detroit’s offense is healthy, while their defense will have safety Brian Branch back.

I’ve read statistical reports that show that elite teams after their bye week tend to perform well. In other words, they really benefit from the extra time. Also, the away favorites after their bye week beat the point spread at a high rate.

The Lions meet both of those criteria, so I like our chances of winning this bet.

The little extra is the “revenge” factor. Do you remember last year’s meeting between these two teams? The Lions scored a touchdown with 23 seconds left and trailed by one point. Instead of attempting the extra point to send the game into overtime, they decided to attempt a two-point conversion.

Offensive lineman Taylor Decker caught a pass on what appeared to be the game-winning play, but he was ruled ineligible as a receiver. The video shows him talking to the referee before the play, so it looked like a bad call. Coach Dan Campbell still seems upset about the game, which should add some extra motivation.

I also think the Cowboys will play under pressure. After winning 16 straight home games, they lost their first two home games this season.

Detroit’s offense wasn’t in great shape through the first three games, averaging 18.7 points scored per game. But they ultimately exploded for 42 points against the Seattle Seahawks, so I think they’ll continue that momentum. I don’t think Dallas can stop them with all these missing pieces on defense.

Have a great and lucrative weekend, my sports bettor friends!

READ FULL STORY HERE>>...CLICK HERE TO CONTINUE READING>>>
Continue Reading

Trending

error: Content is protected !!